 Recently I went to Google to get some advice on how to pack for my upcoming trip to Bryce Canyon in Utah, using the question “What should I pack on a Utah National Parks Vacation.” Like many people, I typed a full question into the search bar. And I’m not alone in this - 64% of searches are four words or more. In a few seconds, Google found exactly what I was looking for, suggesting that I pack sturdy water shoes, a sun hat, and sunscreen, and a rain jacket, if I’m planning on going for a hike.
 A whopping 88% of people have reported that watching a video has convinced them to buy a service or product (Wyzowl). So should you be using marketing videos to connect with audiences? The short answer to that question is: Yes. But it doesn't have to be overwhelming.
Inbound marketing is getting lots of buzz lately—Hubspot reported that 27 percent of marketers say they will leverage it for the first time in 2022. But what is the difference between inbound and outbound marketing? Can they work in tandem, or is one more effective?
In this article, we’ll explore the strengths of each marketing approach and when it’s best to prioritize one over the other. First, let’s define these marketing strategies. 
Ever wondered why email marketing consistently results in a high ROI for organizations across industries? The key is developing email personalization strategies that take full advantage of all that email can offer. With personalized email, you can optimize your efforts to target specific audiences, boost conversions, and strengthen customer loyalty.
 According to recent data, the average audience member spends 10 to 13 seconds reading email newsletters. This may lead you to wonder: What's the ideal length for an email marketing newsletter? Should I be testing? How do I do that?
Luckily, we've got a Mailchimp Certified expert on our team—Collin Quinn Rice—who is at the ready to answer these questions and more. Here, we share data on email marketing newsletter return on investment (ROI), answers to FAQs, and general tips you can follow to make your newsletters as strong as possible. 
When it comes to digital media, understanding social media analytics is important in keeping up with trends in your industry and knowing what resonates best with your audience. This can benefit content planning in the future, and it will help ensure that your audience stays engaged with all your posts.
In this article, we are going to define and give examples of the following social media metrics: fans and followers, engagement, and impressions. We'll also describe how each term is different from one another.  Happy New Year! At SBS, we are committed to building happy, healthy, and inclusive communities—including our own community of remote workers. As a 100% remote office with employees spread across two states, we know that finding ways to share and have fun together makes us all feel more joyful and connected. We incorporate many remote team building activities throughout the year to keep up morale, learn about one another, and find work/life balance.
Three Steps to Increase Your Productivity at Work: Prioritization, Dedicated Time, and Support12/31/2021
It's #NoInterruptionsDay and a great opportunity to get a jump-start on 2022 planning. If increasing your productivity is among the list of resolutions, here are a few tips.
“If you build it, they will come” is excellent advice on the silver screen, but unfortunately doesn’t apply as well to digital marketing—your landing pages and blog posts won’t see visitors just because you publish them; your content needs to really resonate with your target audience, align with what they’re searching for, and understand how they’re searching for it.
With 7 out of every 10 Americans using social media on a regular basis, it's inevitable the audience you're hoping to reach is out there, right where you need them. But how do you target your message to just the right person—let alone multiple groups who make up your prospects and existing fans? In this article we cover important elements of using social media to engage multiple groups, while keeping content consistent with your brand, in an efficient and effective way by featuring an audience segmentation example from one of our clients.
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