Extend Your Bandwidth Through Email Marketing Management

Email marketing remains a fundamental component of any marketing strategy, generating $42 for every $1 spent. (Source: Hubspot) Our email marketing agency and automation solutions can help you achieve your email marketing and newsletter business goals, while expanding the capacity of your team.

Email Segmentation and Automation

As Mailchimp Partners, we have in-depth knowledge of audience segmentation and automation tactics. From crafting copy that speaks to the needs and wants of your customers, clients, or members, to tracking and distribution, we can help craft an email marketing strategy that builds relationships with your readers, no matter where they are on their sales journey.

​Our packages can be bundled with keyword-optimized blog writing, custom graphic design, template creation, Mailchimp management, reporting, and more.

Email Strategy and Coaching

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We believe that in-house teams are capable of great things. As businesses, nonprofits, and faith organizations recognize the need for email marketing in achieving our goals—be it abandoned cart emails to drive revenue, lead generation and lead nurture campaigns, fundraising campaigns, or member newsletters to build awareness and consideration. No matter what your primary objective is, we can help your in-house marketing or communications team develop confidence with your email marketing skills.

Our coaching is designed to ensure in-house teams:​
  • Gain confidence on strategy and design, copywriting and implementation, and evaluation and testing. 
  • Effectively develop and nurture prospective and existing customer, client, or member relationships. 
  • Get answers to pressing questions and advice from Mailchimp-certified experts on how to meet challenges in value-packed hour-long sessions.

Sessions can be set up one-on-one or for groups, and packages can be tailored to bundle multiple sessions together.

Email Marketing Agency Services

Email Marketing and Blogging Package

Our small and mid-sized business package includes a monthly planning call, one search engine optimized blog post a month, and one email newsletter per month. As Mailchimp partners, we specialize in custom email marketing and automation solutions. Email newsletter management includes: copywriting and testing, basic graphics created with Canva or stock photography sourcing, and copy set-up within your email newsletter tool, as well as a monthly report on your email results.

Email Campaign Creation

Campaigns, simply put, are stories told over time. They should have a consistent look, feel, and story arc and should nurture leads through your funnel by providing content and offers that are relevant to a buyer's, member's, or donor's journey. Each campaign should have a specific audience, goal, and set of key messages that supports your business objective. Work with our team to develop your next email campaign.

Email Design Template Creation

Emily will create an updated branded header and footer, 6-8 branded modules (2-column image and text, large text banner, image embed, etc.) in a template so that you can easily create new newsletters with a fresh look and feel.

Email Newsletter Management

Our email marketing package includes planning, copywriting, set up, testing, and distribution of emails through Mailchimp, Constant Contact, HubSpot, or a similar platform, stock photography sourcing if needed, and a monthly report on your email results. Choose the frequency that makes the most sense for your organization: quarterly, monthly, twice a month, weekly.

Email Visual Design Review

A graphic designer will review your current newsletter templates and share their thoughts on how the templates can be improved based on your goals. After the meeting, they will find a few examples of Mailchimp templates for inspiration and write a short summary of why each design works with your target audiences. 

Email Segmentation and Tagging

Segment contacts so you can align your messaging to the right buyer persona and stage in the buying journey. Through targeted lists, deliver more relevant, effective marketing messages to your target audiences.

Email Coaching Bundle

Build your skills with value-packed, hour-long sessions, including: an Email Critique, advice on Email Content Planning, an Introduction to Mailchimp and Email Best Practices, a session on Mailchimp and Customization; and a session on Google Analytics and Email.

What Our Clients Say

IACFP

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"It has been a pleasure to engage in a professional partnership with SBS that has been a great benefit to our members. The quality, consistency, and results of our partnership have exceeded our initial expectations."

Cherie Townsend, Executive Director, IACFP

Pussyfoot Tape

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“Working with Sarah Best Strategy brought structure and energy to our email marketing efforts. If you're looking for the same, give them a try!"

Gillian Fink, Owner, Pussyfoot Tape

Featured Case Study

IACFP

We partnered with the International Association for Correctional and Forensic Psychology (IACFP) as an email newsletter service provider to deliver content strategy, digital copywriting, and ongoing management for their bi-monthly member newsletter. Over our first nine months, we've increased their audience by 30%, open rate by 12%, and click-through rate to 9.7% (nearly double the industry average).