Who We Are

We are an award-winning digital marketing agency that helps organizations shine in the digital space. We do this in the service of creating happier, healthier, and more inclusive communities. 

We work nationally and internationally with companies who create a meaningful impact on their customers' lives, and on their communities, as well as with nonprofits and NGOs, faith organizations.

What We Do

Unleash In-House Teams and Talent

  • Do you have doubts about how well your social media or website content is working?
  • Are you trying to figure out what activities to prioritize within certain constraints of staffing or resources?
  • We can help your team gain confidence and clarity through independent evaluations of your social media and search programs.
  • We do social media, SEO, email, advertising, and inbound marketing audits and strategy.
  • We facilitate sessions designed to get everyone on the same page about your messaging and content planning.
  • We also offer team trainings and coaching and custom workshops for groups.

Extend the Bandwidth of Your Team

  • If you don't have the resources internally to accomplish your goals, we can help!
  • We offer the following services on a retainer basis:

Where We're Located

Headquartered in Madison, Wisconsin, with team members in Madison, Milwaukee, Viroqua, Grand Rapids and Chicago, we work with companies nationally and globally. 

Certifications and Partnerships

SBS is a Founding Agency Partner of Sprout Social, a Mailchimp Partner agency, a Classy Partner, and a member of the Facebook Marketing Agency Partner program. ​We received a Sprout Partner Value Award.

We are nationally certified as a Women's Business Enterprise (WBE), Woman Owned Small Business (WOSB), and Small Business Enterprise (SBE), and are members of the Female Founders Collective.

Sarah holds a certificate in entrepreneurship from the Goldman Sachs 10,000 Small Businesses Program at Babson College.

Our Leadership + Team

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CEO + Chief Strategist Sarah Best and her team have won over a dozen awards for their work including best use of a social media platform from Travel + Leisure. Recently selected as a 40 Under 40 by In Business Magazine, her work has been featured in SUCCESS, Mashable, TechCrunch, Crain's Chicago Business, National Geographic Traveler, Chicago Tribune, ​and other publications.

She was tapped to speak at Social Media Week for the MacArthur Foundation, has been selected twice for SXSW in 2014 and 2018. She is an alumna of New York University, has a certificate in Entrepreneurship from Babson College / Goldman Sachs 10,000 Small Businesses. Sarah is a Rotarian, and a board member of several nonprofits.

Companies and Organizations We Work With

We work across 25 for-profit and non-profit verticals, including a few areas of specialty:
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Who We Work With

Some of the hundreds of companies and organizations that we have worked with, or partnered with, include:

Awards

Sarah and her team have won over a dozen wards for social media and website content campaigns from outlets like Travel + Leisure, North American Travel Journalists Association (NATJA), IAVA's Communicator Awards, and the Illinois Governor’s Conference on Tourism. We were recently recognized as an In Business  Executive Choice Finalist for Social Media Agencies, as one of the Best Advertising Agencies in Madison from Expertise.com, and as one of the 10 Best Social Media Agencies in Wisconsin by Kicksta.co.

Press

Sarah was recently selected as a 40 Under 40 by In Business Magazine, and her work has been profiled in SUCCESS, Crain’s Chicago Business, Mashable, TechCrunch, Chicago Tribune, National Geographic Traveler, Capital City Hues, and numerous other publications.

Speaking

  • Selected for SXSW in 2014 & 2018
  • Panelist, MacArthur Foundation, Social Media Week
  • Speaker, Management, Innovation, Excellence for Legal Aid National Fundraising Conference
  • Speaker, American Family Insurance DreamBank​
  • Speaker, American Marketing Association, Madison Chapter​
  • Speaker, Nonprofit Learning Lab
  • ​Panelist, US Travel Association ESTO Conference
  • Speaker, Wisconsin Parks & Recreation Association​
  • Speaker, Women's Business Development Center Chicago
  • Speaker, Social Media Camp​
  • ​Speaker, Madison Women in Tech
  • Speaker, Classy Collaborative
  • Workshop Leader, Small Business Development Center Digital Marketing Summit
  • Speaker, WBDC Spring Summit
  • Speaker, Middleton Chamber of Commerce​
  • Speaker, Waunakee Chamber of Commerce
  • Speaker, Madison Convention and Visitor's Bureau
  • Panelist, eTourism Summit
  • ​Workshop Leader, Chicago Arts & Biz Council 
  • Workshop Leader, Chicago Cultural Alliance
  • Speaker, Corporate Central Credit Union Digital Marketing Forum
  • ​Speaker, Wisconsin Restaurant Association
  • ​Speaker, Social Media Breakfast Madison​
  • Guest Lecturer, UW-Madison School of Business

"The ever-changing social media landscape makes it easy to become overwhelmed. Sarah assessed our unique goals, needs, and capacity, and distilled best practices for the most popular social media channels into easy, actionable steps that will make us more successful on social media. 

- Meredith Riemersma, Content Producer, Digital Marketing, YMCA of the USA