Featured Case Studies

Preservation Pause

Preservation Pause, a collective of Indigenous environmental activists, approached Sarah Best Strategy prior to launch. As they prepared to go public, they sought our media and messaging skills to build awareness of their mission. We helped Preservation Pause by first defining its audiences and key messages. With a strong foundation set, we then carried our insights into ongoing social media management. We have earned more than 18,000 followers, 8.4 million impressions and 70,000 link clicks in just two years.

CapGrow Partners

As a trusted voice among I/DD service providers, Chicago-based behavioral health leasing company, CapGrow Partners, capitalizes on the benefits of email marketing to educate their subscribers about industry news and trends, policy updates, and quarterly opportunities for behavioral healthcare providers. With a redesigned template from SBS that appeals to audiences in healthcare and real estate industries, their 2022 monthly newsletters averaged an impressive open rate of 31.1% among their VIP clients, significantly higher than the industry average of 19.7%. With an average 3.9% clickthrough rate for monthly blog posts, their quarterly newsletter is driving traffic to their website.

TMW Center for Early Learning + Public Health

The TMW Center for Early Learning + Public Health partnered with Sarah Best Strategy for our expertise in social media marketing for universities. In our three year collaboration, we’ve seen significant growth in audience and engagement, with a total net audience growth of more than 3,500% and a post-link clicks increase of 410%. 

St. George Greek Orthodox Church of Chicago

When St. George Greek Orthodox Church of Chicago wanted to create a cleaner, clearer newsletter for their congregants, they sought out Sarah Best Strategy's email newsletter design services. Working within church branding guidelines, SBS designed a visually appealing, straightforward template that allows St. George staff to organize and present church-related information in an easy-to-read way. SBS also offered St. George a personalized Mailchimp video tutorial illustrating how to further customize the new template using code blocks.

Benefits Plus Learning Center

Benefits Plus Learning Center (BPLC), a program of Community Service Society of NY, equips New York social services professionals with tools and resources to help their clients access and keep government benefits. They sought support from Sarah Best Strategy to develop a more effective, efficient social media content strategy. SBS partnered with BPLC on a social media strategy, and a series of tailored coaching sessions that empowered BPLC’s staff with best practices and actionable next steps for engaging current followers and attracting new audiences.

Busy Beaver Button Co.

We partnered with Busy Beaver Button Co. on implementing Marketing and Sales Hubs to strengthen their inbound marketing strategy for ecommerce. Together, we developed their first inbound campaign and implemented quick wins to increase revenue and reduce administrative work for their sales team so that they could concentrate on selling.

Wisconsin Association of Family & Children's Agencies

With a goal of increasing brand awareness, Wisconsin Association of Family & Children’s Agencies sought a partner with expertise in digital marketing for associations. In less than a year, our collaboration with WAFCA resulted in a dramatic boost in monthly social media impressions (5K to 65K), improved SEO on their website, and increased team confidence in their digital marketing knowledge. 

American Writers Museum

We increased brand awareness among educators and website traffic for American Writers Museum using keyword research strategy and SEO copywriting. Our Google Ad Grant Management has yielded a 10% conversion rate across a variety of objectives, including newsletter sign ups; educational field trip inquiries; registration for events; space rental requests; and engaging with online curricula. 

Chinese Fine Arts Society

We partner with the Chinese Fine Arts Society (CFAS) to sell tickets and increase audiences for their signature events and, as a Facebook advertising agency, crafted a campaign pitched to audiences with specific cultural interests, such as Chinese classical music and kung fu. Our first year's work played a significant role in selling out a show and resulted in an 84.8% increase in Facebook fans, 309.2k impressions, 5k+ engagements, and 16k video views—all for a total spend of $767.

Fair World Project

SBS created a social media audit for Fair World Project highlighting social media best practices for nonprofits to strengthen their communication strategy.

3L Living

We partnered with 3L Living on real estate SEO services—including keyword research, messaging strategy, and local search optimization for their South Loop, Hyde Park, and Milwaukee properties—helping the lifestyle and property management company stand out in the competitive student rental market.

Rescue Desk

Soon after we teamed up with Rescue Desk to develop an SEO strategy - including keyword research and local search optimization - this small-but-mighty business has enjoyed a steady increase in visitors to its website and followers on its social media channels.

YMCA of the USA

We partnered with the YMCA of the USA to conduct a social media audit of their national and local social media channels across 2600 geographic locations. Together, we clarified their vision for social media and created a comprehensive plan for enhancing their digital presence through powerful storytelling and collaborative, yet flexible, content planning.

First Unitarian Society​

We facilitated a Same Page Content Planning Session with First Unitarian Society, giving them a three-month content blueprint to plan social media—and other UU marketing efforts—collaboratively, in a time-efficient manner. This keeps their strategic marketing and communications goals front and center and provides metrics to track the effectiveness of their efforts. 

Friends Church of North Carolina

SBS helped FCNC refresh their website and coordinate social media communication across 31 affiliated Quaker meetings, with an emphasis on implementing best practices in order to strengthen outreach and fellowship, while empowering each meeting to use digital marketing tools with confidence.

Big Brothers Big Sisters of Dane County

The SBS Team partnered with BBBS team on the creation of a social media implementation plan to improve the clarity and consistency of digital communications, while involving a cross-department team in the process.

Union for Reform Judaism​​

SBS partnered with the Union for Reform Judaism on two Social Media Bootcamps designed to support member congregations hoping to attract and engage families with young children. We also provided follow up 1:1 coaching with individual synagogues to strengthen their skills and address the needs and questions of individual congregations.

Doyenne Group​

SBS created a cloud-based social media content plan that gives an at-a-glance, 10,000 foot view of the organization’s programs, events, and initiatives to a broad team of professional staff, volunteers, and student interns.

Astraeus Advisers

We created a modern, compelling website for a multi-family agency, backed by solid content strategy. The result clearly articulates the company’s strengths and performs competitively in organic search engine results

Clergy for a New Drug Policy

Sarah Best Strategy provides retainer-based social media management services and social media strategy for advocacy group Clergy for a New Drug Policy (CNDP), a faith-led nonprofit. We built an audience of over 8000 Facebook fans with a $20/month ad spend over 24 months. 

International Holocaust Remembrance Alliance

The International Holocaust Remembrance Alliance (IHRA) approached Sarah Best Strategy to clarify their social media marketing vision and enhance their digital presence. To reach the IHRA's goals within their limited bandwidth, we converted our social media audit services into a series of dynamic workshops. Our collaboration provided the IHRA with a social media strategy and tactics that match their goals and internal capacity.

Holy Wisdom Monastery

With the goal of attracting young women interested in joining a vibrant, ecumenical, Benedictine monastic community, our work on behalf of Holy Wisdom Monastery yielded over 550 visits to their "Becoming a Sister" page and 25 tracked leads in the first nine months of our partnership. In the same time period, we launched a Google Ad Grants program that received 3,606 clicks, 42,758 impressions, and 1,152 conversions, with an average click-through rate of 8.43% and a 11.71% conversion rate (compared with a site average of 6.24%).

Meals on Wheels Foundation of Northern Illinois

Through our partnership with Meals on Wheels Foundation of Northern Illinois, Sarah Best Strategy was able to maximize their existing Google Ads Grant to bring in 9.37% of donations and 5.47% of volunteers in 2022, with an average conversion rate of 13.38% in 2022 (compared with an average site rate of 4.03%). We additionally brought in 28% of 2022 year-end online donations through Ad Grants. Meanwhile, our expertise in Instagram for nonprofits resulted in a 751.2% increase in Instagram engagements from younger followers interested in donating and volunteering.

Corporate Central Credit Union

After Sarah Best Strategy delivered a well-received presentation at their 2021 Digital Marketing Forum on social media and Google Analytics, Corporate Central Credit Union (Corporate Central) sought us out for additional consultations on credit union social media ad strategy. After a series of customized sessions with SBS, Corporate Central was better equipped to target audiences, create and optimize ad campaigns, and interpret campaign results to maximize the cost effectiveness of future ad spends. 

Great Basin National Park Foundation

Great Basin National Park Foundation reached out to Sarah Best Strategy to create a social media campaign promoting Great Basin National Park's centennial celebration of its stunning underground Lehman Caves. Together, we launched a six-week campaign to drive sign-ups for the Centennial lecture series and to generate leads, reaching 79,327 people and generating 1,020 link clicks to the event landing page. We also helped Great Basin National Park Foundation develop a longer-term social media strategy to maximize their efforts to raise awareness of the park and all it has to offer. 

Worldwide Foundation for Credit Unions

Worldwide Foundation for Credit Unions sought a partner with expertise in credit union digital marketing. Our first six months of collaboration has resulted in a 658% increase in traffic/link clicks, a 24% increase in audience growth, a 23% increase in impressions, optimization of its LinkedIn channel, and flexible support during times of crisis that resulted in raising $1.5 million for relief efforts in Ukraine.

IWCS

We partnered with IWCS to promote their annual Cable & Connectivity Industry Forum and keep audiences engaged beyond the event. SBS provided association marketing services that included social media strategy, social media management, and live event marketing. Over the course of our work together, we achieved 1.3M impressions, 32K engagements, and 22K video views—while also shifting their audience demographic of attendees to include more young professionals.

IACFP

We partnered with the International Association for Correctional and Forensic Psychology (IACFP) as an email newsletter service provider to deliver content strategy, digital copywriting, and ongoing management for their bi-monthly member newsletter. In our first year together, we've increased their audience by 30%, achieved an average open rate of 49.1% (nearly 10% above the industry average), and yielded a click-through rate ranging from 8.5% to 11.9%. 

Sprinkman Real Estate

We partnered with Sprinkman Real Estate on a social media audit to ensure their already-strong brand was being activated optimally for real estate social media marketing.

Kol Hadash

Social media for synagogues and other faith organizations can be challenging because congregations have a wealth of programming and events, but limited staff bandwidth. Our first four months with KHHC bolstered internal resources and helped drive High Holidays registration, while boosting their awareness by 500% and engagements and traffic over 300%.

Orthopaedic Research and Education Foundation

SBS helped the Orthopaedic Research and Education Foundation (OREF) achieve confidence with a social media content plan by utilizing a time-saving framework that enabled them to meet their digital media goals while also tackling the rest of their marketing work.

Forward Community Investments

SBS used organic social media tactics to extend this small-but-mighty CDFI team's bandwidth and step up their social media presence. Our Social Media Management strategies have resulted in increased website traffic, new donors and grantees, broader participation in grantmaking state-wide, and greater presence among community partners.

Outlaw

SBS partnered with Outlaw—a cult-favorite brand offering soaps, lotions, and colognes inspired by legends of the Old West—on Facebook advertising.  Focused on attracting new customers, the engagement resulted in a 475% increase in their direct-to-consumer sales through their Shopify website and contributed to a 600% growth in revenue.

Easterseals DuPage & Fox Valley

Within two weeks of implementing new focus keywords and other recommendations from our nonprofit SEO audit, Easterseals DuPage & Fox Valley saw improved organic and
​local search rankings.

The Nature Conservancy

Our partnership with The Nature Conservancy included a comprehensive audit of its global social media program, consisting of 150 social media accounts, with tailored feedback for field offices across the world. We helped the organization hone a clear vision for the evolution of their program, troubleshoot potential roadblocks, and identify resources to meet their goals.

UIC School of Theatre and Music

With a $100-per-month ad spend, the school saw a 50% increase in Facebook fans, with an 1167% increase in audience reach to qualified leads YOY.

Institute of Food Technologists

A social media audit for the Institute of Food Technologists (IFT), led to the creation of a plan to drive attendance at their annual meeting, and live social media that generated 4,200 hashtagged tweets and 10 million impressions.

The Neo-Futurists

The Chicago-based theater company's Instagram following doubled after our work together.

ONVI

A cutting-edge startup in the field of dental technology with an innovative new product came to Sarah Best Strategy to help build a consistent digital marketing system from the ground up. ​