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The Sarah Best Strategy Blog

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Explore marketing tips and tricks to help you shine in the digital space.

Present, Not Perfect: Building Brand Loyalty in an Unprecedented Time

6/18/2020

 
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Under normal circumstances there are very few times in a person’s life when they’re open to changing brand loyalty: New parents transitioning from life without kids are typically the most open to changing their brand loyalty and shopping habits. But in recent months, demand for certain products (like hand sanitizer and toilet paper) surged, leaving some household name brands missing from the grocery shelves. Things aren’t exactly normal right now. And brands who have made even modest efforts to adapt and communicate during these unprecedented times have a unique opportunity to shift customer shopping habits—building brand loyalty that will likely pay off for years to come.

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  • Home
  • Services
    • Social Media Management
    • Digital Marketing Strategy
    • Email Marketing
    • SEO Services
    • Social Media Advertising
    • Coaching
    • Inbound Marketing
    • Google My Business Setup
  • Industries
    • Nonprofits
    • Companies
    • Faith Communities
    • Financial Services
    • Government Agencies
  • About
    • About
    • Meet the Team
    • Careers
    • Case Studies
  • Speaking
  • Blog