The Sarah Best Strategy Blog
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Explore marketing tips and tricks to help you shine in the digital space. |
 While a certain amount of your content should be directed toward time-sensitive items, evergreen marketing can be just as beneficial to your digital content efforts. From blog posts to tweets, evergreen topics provide a cost-effective, consistent way to reach existing and new audiences. In this blog post, we share strategies you can use to grow your evergreen marketing content.
A well-crafted annual report can be a powerful vehicle for sharing your message and accomplishments. Once finished, organizations often step back and strategize how to convert the full-breath of the report into engaging social posts. But what if you approach the annual report from a social media-first perspective at the very outset?
 This guest post from Nate Holmes at Widen has practical tips for keeping your images and videos organized when you are managing a social media program. We love to share advice that helps teams work better together. Do you ever find yourself rummaging through folders on your desktop to find the perfect image to share on social media? Or maybe you’ve given up on finding the perfect image and any remotely relevant image will do. Clicking in and out of folders and emailing your co-workers for that one image isn’t the best use of your time. So get ahead of the clutter and save yourself some time but getting your visuals organized.
Here’s how to keep your visuals organized so your posts are on-brand, on-message, and on time.  This Facebook page like hack is free, quick and easy to try, and greatly increases the likelihood that a person who has engaged with your content will become a fan of your page, giving you the ability to reach that engaged person over time.
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