The Sarah Best Strategy Blog
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Explore marketing tips and tricks to help you shine in the digital space.
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 This guest post from Nate Holmes at Widen has practical tips for keeping your images and videos organized when you are managing a social media program. We love to share advice that helps teams work better together. Do you ever find yourself rummaging through folders on your desktop to find the perfect image to share on social media? Or maybe you’ve given up on finding the perfect image and any remotely relevant image will do. Clicking in and out of folders and emailing your co-workers for that one image isn’t the best use of your time. So get ahead of the clutter and save yourself some time but getting your visuals organized.
Here’s how to keep your visuals organized so your posts are on-brand, on-message, and on time.  Websites are living breathing things. They should evolve and change over time. Sometimes that means that you have to go through your content and tighten it up, check for freshness, or fix mistakes.
There’s something that you can take in the next five minutes to make sure that your blog is the best that it can be.  Roadblocks in Setting Social Media Marketing GoalsFor large organizations with complex teams who might be dispersed around the country or the globe, there are often significant roadblocks to estimating and capturing social media data in traditional ways. This can make it difficult to set social media marketing goals. This is also a common workflow problem for groups of nonprofits who are partnering together on an awareness or fundraising campaign.
Some of the common obstacles I've observed in my social media audit practice include: |
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