Digital Marketing Speaker – Sarah Best

​Sarah Best is a digital marketing speaker that speaks at regional and national conferences.
 
She illuminates difficult-to-understand topics and helps teams leverage their in-house teams and talent to shine in the digital space. She focuses on giving actionable advice, promoting collaboration across teams, and simplifying complex concepts and processes.

Special areas of expertise include nonprofits, faith communities, B Corps, and social corporate responsibility.

​Sessions and Workshops

Here are some topics that Sarah frequently speaks and offers workshops on:
  • Smart Content Planning With User Personas
  • Adapting Content to Save Time
  • Content Balance – Creating Content that Supports the Customer Sales Cycle
  • The Basics of Facebook Boosted Posts to Reach New Audiences
  • Spring Cleaning Your Social Media
  • Setting Up a Facebook Page
  • How to Set Up a Basic Website
  • Creating Email Newsletters with Mailchimp
  • Best Practices for Writing Great Social Media Posts
  • Instagram for Business
  • Taking Better Instagram Photos
  • Instagram Stories 101
  • Using Social Media to Promote Events
  • How to Get Your Social Media Team to Produce Great Results
  • Take Control of Your Local Search and Organic Search Presence
  • Is it Working? Understanding Social Media and Google Analytics

Sarah Best - Digital Marketing Speaker Bio

​CEO + Chief Strategist Sarah Best has won eight awards for her work including best use of a social media platform from Travel + Leisure. ​Her work has been featured in Mashable, TechCrunch, Crain's Chicago Business, National Geographic Traveler, InBusiness, Chicago Tribune, ​and other publications. She was featured in a Mailchimp case study. Sarah Best Strategy is a Sprout Social Agency Partner, Mailchimp Agency Partner, and Facebook Marketing Partner. 

She was tapped to speak at Social Media Week for the MacArthur Foundation, has been selected twice for SXSW in 2014 and 2018. She is an alumna of New York University, a Rotarian, and a board member of several nonprofits.

Past Speaking Engagements

  • Social Media Week, MacArthur Foundation
  • Selected for SXSW 2014 and 2018
  • MIE National Fundraising Conference for Legal Aid Organizations 2019
  • Nonprofit Learning Lab
  • University of Wisconsin Eau Claire Nonprofit innovation Conference
  • US Travel Association ESTO (Educational Seminar for Tourism Organizations (ESTO)
  • eTourism Summit
  • Union for Reform Judaism bootcamps
  • Chicago Cultural Alliance Workshop teacher
  • American Family Insurance DreamBank
  • Wake Up Waunakee Chamber of Commerce
  • Wisconsin Parks and Recreation Association
  • American Marketing Association Madison
  • Madison Convention and Tourism Bureau
  • ForwardFest
  • Women in Tech MeetUp
"Sarah's presentation for Madison Women in Tech on personal branding was fantastic. The idea can be intimidating, but her description of personal branding as 'an invitation for people to think differently about you' really helped set the tone. Sarah had good pacing, practical advice and clear takeaways. It helped me confirm what I was doing right, while providing me several easy-to-understand next steps!"

- Hilary Stohs-Krause, Software Developer at Ten Forward Consulting and Organizer, Madison Women in Tech