Digital Marketing Speaker – Sarah Best

​Sarah Best is a digital marketing speaker that speaks at regional and national conferences.
 
She illuminates difficult-to-understand topics and helps teams leverage their in-house teams and talent to shine in the digital space. She focuses on giving actionable advice, promoting collaboration across teams, and simplifying complex concepts and processes.

Special areas of expertise include nonprofits, faith communities, B Corps, financial services, and social corporate responsibility.

​Sessions and Workshops

Here are some of the topics that Sarah frequently speaks and offers workshops on:
  • Managing Social Media Programs Time-Efficiently and Strategically
  • ​Take Control of Your Local Search and Organic Search Presence
  • Is it Working? Understanding Social Media and Google Analytics
  • Messaging to Target Audiences
  • Creating Content Marketing that Supports the Customer Sales Cycle
  • The Basics of Boosting Posts to Reach New Audiences on Facebook and Instagram
  • Instagram for Business
  • Auditing Your Social Media Program
  • 101 Workshop: Setting Up a Facebook Page
  • 101 Workshop: How to Set Up a Basic Website
  • 101 Workshop: Creating Email Newsletters with Mailchimp
  • Best Practices for Writing Great Social Media Posts
  • Using Social Media to Effectively Promote Events
  • Social Media for Churches and Synagogues
  • Personal Branding and Social Media

Interactive Activities

We're able to offer most of our topics in a variety of formats, from a webinar to a workshop or bootcamp. For webinars, we use interactive tools like collaborative whiteboarding and drag-and-drop features to keep attendees engaged. Workshops and bootcamps can include breakouts and group activities.

Sarah Best - Digital Marketing Speaker Bio

Sarah Best, CEO + Chief Strategist of Sarah Best Strategy (https://www.sarahbeststrategy.com) and her team have won over a dozen awards for their work including best use of a social media platform from Travel + Leisure Magazine. Recently selected as a 40 Under 40 by In Business Magazine, her work has been featured in Mashable, TechCrunch, Crain's Chicago Business, National Geographic Traveler, In Business Magazine, Chicago Tribune, and other publications. She was tapped to speak at Social Media Week for the MacArthur Foundation, has been selected twice for SXSW in 2014 and 2018. She is an alumna of New York University, and holds a certificate in Entrepreneurship from Babson College / Goldman Sachs 10,000 Small Businesses. She is a Rotarian, and a board member of several nonprofits. 

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Past Speaking Engagements

  • Selected for SXSW in 2014 & 2018
  • Panelist, MacArthur Foundation, Social Media Week
  • Speaker, Management, Innovation, Excellence for Legal Aid National Fundraising Conference
  • Speaker, American Family Insurance DreamBank​
  • Speaker, American Marketing Association, Madison Chapter​
  • Speaker, Nonprofit Learning Lab
  • ​Panelist, US Travel Association ESTO Conference
  • Speaker, Wisconsin Parks & Recreation Association​
  • Speaker, Women's Business Development Center Chicago
  • Speaker, Classy Collaborative
  • Speaker, Middleton Chamber of Commerce​
  • Speaker, Waunakee Chamber of Commerce
  • Speaker, Madison Convention and Visitor's Bureau
  • Panelist, eTourism Summit
  • ​Workshop Leader, Chicago Arts & Biz Council 
  • Workshop Leader, Chicago Cultural Alliance
  • Speaker, Corporate Central Credit Union Digital Marketing Forum
"Sarah's presentation for Madison Women in Tech on personal branding was fantastic. The idea can be intimidating, but her description of personal branding as 'an invitation for people to think differently about you' really helped set the tone. Sarah had good pacing, practical advice and clear takeaways. It helped me confirm what I was doing right, while providing me several easy-to-understand next steps!"

- Hilary Stohs-Krause, Co-Owner, Ten Forward Consulting and Organizer, Madison Women in Tech