Digital Marketing Speaker – Sarah Best

​Sarah Best is a digital marketing speaker that speaks at regional and national conferences.
 
She illuminates difficult-to-understand topics and helps teams leverage their in-house teams and talent to shine in the digital space. She focuses on giving actionable advice, promoting collaboration across teams, and simplifying complex concepts and processes.

Special areas of expertise include nonprofits, faith communities, B Corps, financial services, and social corporate responsibility.

​Sessions and Workshops

Here are some of the topics that Sarah frequently speaks and offers workshops on:
  • Managing Social Media Programs with Time-Efficiency and Strategy
  • Is it Working? Understanding Social Media and Google Analytics
  • Messaging to Target Audiences
  • Creating Content Marketing that Supports the Customer Sales Cycle
  • The Basics of Boosting Posts to Reach New Audiences on Facebook and Instagram
  • Instagram for Business
  • Auditing Your Social Media Program
  • 101: Setting Up a Facebook Page
  • 101: How to Set Up a Basic Website
  • 101: Creating Email Newsletters with Mailchimp
  • Best Practices for Writing Great Social Media Posts
  • Using Social Media to Effectively Promote Events
  • Social Media for Churches and Synagogues
  • ​Take Control of Your Local Search and Organic Search Presence
  • Personal Branding and Social Media

Sarah Best - Digital Marketing Speaker Bio

Sarah Best, CEO + Chief Strategist of Sarah Best Strategy (https://www.sarahbeststrategy.com) and her team have won ten awards for their work including best use of a social media platform from Travel + Leisure Magazine. Recently selected as a 40 Under 40 by In Business Magazine, her work has been featured in Mashable, TechCrunch, Crain's Chicago Business, National Geographic Traveler, In Business Magazine, Chicago Tribune, and other publications. She was tapped to speak at Social Media Week for the MacArthur Foundation, has been selected twice for SXSW in 2014 and 2018. She is an alumna of New York University, and holds a certificate in Entrepreneurship from Babson College / Goldman Sachs 10,000 Small Businesses. She is a Rotarian, and a board member of several nonprofits. 

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Past Speaking Engagements

  • Social Media Week, MacArthur Foundation
  • Selected for SXSW 2014 and 2018
  • MIE National Fundraising Conference for Legal Aid Organizations, 2019
  • Nonprofit Learning Lab
  • US Travel Association ESTO (Educational Seminar for Tourism Organizations (ESTO)
  • eTourism Summit
  • Union for Reform Judaism custom bootcamps
  • Chicago Cultural Alliance Workshop teacher
  • American Family Insurance DreamBank
  • Wake Up Waunakee Chamber of Commerce
  • Middleton Chamber of Commerce
  • Wisconsin Parks and Recreation Association
  • American Marketing Association Madison
  • Madison Convention and Tourism Bureau
  • ForwardFest
  • Women in Tech MeetUp
  • Corporate Central Credit Union Digital Marketing Forum
"Sarah's presentation for Madison Women in Tech on personal branding was fantastic. The idea can be intimidating, but her description of personal branding as 'an invitation for people to think differently about you' really helped set the tone. Sarah had good pacing, practical advice and clear takeaways. It helped me confirm what I was doing right, while providing me several easy-to-understand next steps!"

- Hilary Stohs-Krause, Co-Owner, Ten Forward Consulting and Organizer, Madison Women in Tech