Digital Marketing Speaker – Sarah Best
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Sarah Best is a digital marketing speaker that speaks at regional and national conferences.
She illuminates difficult-to-understand topics and helps teams leverage their in-house teams and talent to shine in the digital space. She focuses on giving actionable advice, promoting collaboration across teams, and simplifying complex concepts and processes. Special areas of expertise include nonprofits, faith communities, B Corps, financial services, and social corporate responsibility. |
Sessions and Workshops
Here are some of the topics that Sarah frequently speaks and offers workshops on:
Manage Social Media in a Strategic, Time-Efficient Manner
During this presentation, you’ll get an overview of how to plan social media content in a time-efficient and strategic manner. We’ll teach you about the FEEL-THINK-DO framework for speaking to customers at different points in their sales journey, and introduce the concept of “evergreen” content as a way to save time and get the most out of content you’ve already written for your website or other sales materials.
Is It Working? Understanding Social Media + Google Analytics
According to Sprout Social, nearly half of marketers note that aligning their social media campaigns with company goals is their top struggle. Thankfully Google Analytics gives us a powerful, free tool for understanding whether our social media campaigns are driving quality website traffic and helping us achieve our goals. During this session, we'll demystify marketing metrics like bounce rates, and share actionable advice on using Google Analytics to track the success of your social media marketing efforts.
Take Control of Your Local Search Presence
Google search listings can increase sales and foot traffic to your business, whether you have a brick-and-mortar location or are selling products online. In this session, Sarah will demystify the basics of how local search and organic search work. You’ll learn practical, time-saving tips for improving your local search listing, how to optimize pages on your website for key search terms, and how to understand whether your efforts are working.
Instagram for Business
Because Instagram is a visual-first platform it can feel a little tricky to navigate as a business. Today we’ll talk about the role that Instagram can play in building awareness of your brand, and get some hands-on practice shooting compelling Instagram photos. We'll talk about how to plan content whether you’re running a campaign, creating a story, promoting new products, or trying to make the most of a “live” event. We’ll encourage you to share any lessons you've learned with each other, and answer your questions about Instagram for personal vs. business use.
Messaging for Target Audiences
What makes your audience tick and how can we effectively speak to them? Join social media expert Sarah Best for an interactive workshop on how to write messages that are tailored to your key stakeholders, and how to deploy these messages as part of a communications strategy. We'll demonstrate the design tools of user personas and value proposition canvases and how we can use them to create foundational messaging.
The Basics of Boosting to Reach Key Audiences
In Q3 2020, Facebook reported 2.7 billion monthly active users (MAUs). Paid social media offers great opportunities to reach those consumers to build awareness, brand engagement, and to drive sales and lead generation. In this session, you'll learn the basics of using Facebook's "boosts" to distribute content effectively to target audiences. We also use it as a building block for learning concepts used in more advanced Facebook advertising.
How to Determine Your Social Media Mix
According to a 2021 Harris Poll, 71% of purchases are influenced by social media from friends or people I know, while 63% are influenced by a company's social media. In this session, social expert Sarah Best will walk you through data that can help you determine which social platforms to focus on, how to speak to customers effectively via social media, why paid social is important, and how to set goals for your social media program.
Custom Talks and Workshops
We also offer custom workshops. Examples of custom sessions we've offered in the past include:
Contact us to book one of the above sessions or to inquire about a custom offering.
During this presentation, you’ll get an overview of how to plan social media content in a time-efficient and strategic manner. We’ll teach you about the FEEL-THINK-DO framework for speaking to customers at different points in their sales journey, and introduce the concept of “evergreen” content as a way to save time and get the most out of content you’ve already written for your website or other sales materials.
Is It Working? Understanding Social Media + Google Analytics
According to Sprout Social, nearly half of marketers note that aligning their social media campaigns with company goals is their top struggle. Thankfully Google Analytics gives us a powerful, free tool for understanding whether our social media campaigns are driving quality website traffic and helping us achieve our goals. During this session, we'll demystify marketing metrics like bounce rates, and share actionable advice on using Google Analytics to track the success of your social media marketing efforts.
Take Control of Your Local Search Presence
Google search listings can increase sales and foot traffic to your business, whether you have a brick-and-mortar location or are selling products online. In this session, Sarah will demystify the basics of how local search and organic search work. You’ll learn practical, time-saving tips for improving your local search listing, how to optimize pages on your website for key search terms, and how to understand whether your efforts are working.
Instagram for Business
Because Instagram is a visual-first platform it can feel a little tricky to navigate as a business. Today we’ll talk about the role that Instagram can play in building awareness of your brand, and get some hands-on practice shooting compelling Instagram photos. We'll talk about how to plan content whether you’re running a campaign, creating a story, promoting new products, or trying to make the most of a “live” event. We’ll encourage you to share any lessons you've learned with each other, and answer your questions about Instagram for personal vs. business use.
Messaging for Target Audiences
What makes your audience tick and how can we effectively speak to them? Join social media expert Sarah Best for an interactive workshop on how to write messages that are tailored to your key stakeholders, and how to deploy these messages as part of a communications strategy. We'll demonstrate the design tools of user personas and value proposition canvases and how we can use them to create foundational messaging.
The Basics of Boosting to Reach Key Audiences
In Q3 2020, Facebook reported 2.7 billion monthly active users (MAUs). Paid social media offers great opportunities to reach those consumers to build awareness, brand engagement, and to drive sales and lead generation. In this session, you'll learn the basics of using Facebook's "boosts" to distribute content effectively to target audiences. We also use it as a building block for learning concepts used in more advanced Facebook advertising.
How to Determine Your Social Media Mix
According to a 2021 Harris Poll, 71% of purchases are influenced by social media from friends or people I know, while 63% are influenced by a company's social media. In this session, social expert Sarah Best will walk you through data that can help you determine which social platforms to focus on, how to speak to customers effectively via social media, why paid social is important, and how to set goals for your social media program.
Custom Talks and Workshops
We also offer custom workshops. Examples of custom sessions we've offered in the past include:
- Social media for faith communities on outreach and family engagement topics
- How the YMCA Took their Social Media Strategy National
- "101" sessions on setting up websites, Facebook pages, etc.
- Personal branding for professionals in transition
- LinkedIn for executives
Contact us to book one of the above sessions or to inquire about a custom offering.
Interactive Activities
We're able to offer most of our topics in a variety of formats, from a webinar to a workshop or bootcamp (full day or multi-day session). For webinars, we use interactive tools like collaborative whiteboarding and drag-and-drop features to keep attendees engaged.
Workshops and bootcamps can include breakouts and group activities. We typically don't recommend this for sessions that are less than an hour long.
Workshops and bootcamps can include breakouts and group activities. We typically don't recommend this for sessions that are less than an hour long.
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Sarah Best - Digital Marketing Speaker Bio
Sarah Best, CEO + Chief Strategist of Sarah Best Strategy (https://www.sarahbeststrategy.com) and her team have won over a dozen awards for their work including best use of a social media platform from Travel + Leisure Magazine. Recently selected as a 40 Under 40 by In Business Magazine, her work has been featured in Mashable, TechCrunch, Crain's Chicago Business, National Geographic Traveler, In Business Magazine, Chicago Tribune, and other publications. She was tapped to speak at Social Media Week for the MacArthur Foundation, has been selected twice for SXSW in 2014 and 2018. She is an alumna of New York University, and holds a certificate in Entrepreneurship from Babson College / Goldman Sachs 10,000 Small Businesses. She is a Rotarian, and a board member of several nonprofits.
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Past and Forthcoming Speaking Engagements
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"Sarah's presentation for Madison Women in Tech on personal branding was fantastic. The idea can be intimidating, but her description of personal branding as 'an invitation for people to think differently about you' really helped set the tone. Sarah had good pacing, practical advice and clear takeaways. It helped me confirm what I was doing right, while providing me several easy-to-understand next steps!"
- Hilary Stohs-Krause, Co-Owner, Ten Forward Consulting and Organizer, Madison Women in Tech
