Improve Your Traffic with Our New Website Insights Service

Get stronger at what you do and improve traffic to your site with our Quarterly Website Insights service. As a complement to our Google Analytics (GA4) Dashboard Setup service, this offering is designed to help you make sense of your analytics so that you have a handle on which of your marketing efforts is most effective.

Next we focus on removing barriers that may be impacting your search volume by keeping an eye on toxic domains, broken links, competitors (keyword gap analysis), and other elements that may impact your SEO. By working through semantic keyword research, one product or service at a time, we improve the search visibility to drive greater traffic and conversions.

As a final step we come up with a list of quarterly content suggestions based on top SEO keywords optimized for Google's current algorithms to ensure that you are continuing to build your search visibility over time.

What to Expect with Quarterly Website Insights

Using your Google Analytics Dashboard (GA4) metrics, we'll look for website and marketing insights. We also use professional SEO tracking software to pull and analyze reports related to your SEO performance and critical issues impacting search readiness, as well as how your keyword stack up to competitors. We then use this information to provide targeted support and strategic guidance in a quarterly, two-hour meeting with you and/or your team.

Included in this quarterly review would be:​​​​​

• A quarterly analysis of dashboard analytics to support consistent iteration of strategy.*
  

• Setup of conversion tracking for up to five new goals (such as revenue events, shopping cart events, PDF downloads, etc.) each quarter.

• Creation and analysis of keyword gap reports, keyword positioning updates, site health and error reports, and toxic backlinks reports. Within our work we will highlight a few key action items each time we meet.
  

• Quarterly development of a semantic SEO plan consisting of one broad keyword related to a service or product area of focus that could be used on a pillar page or landing page, plus 6-10 semantically related long-tail or niche keywords aligned with that broad topic that can be used as blog ideas, or on product pages, or case studies.

• ​In addition, we’ll provide headline recommendations or content topic suggestions your team can use to generate new content based on that plan, housed in a spreadsheet from which you can track your progress.

* Note: This requires Google Analytics Dashboard setup.

Semantic Search Key Terms and Concepts

Not familiar with search engine optimization (SEO) terminology? No sweat. Here is a brief guide to some basic terms and concepts.

A broad keyword has a high monthly search volume, meaning a lot of people search on a regular basis. Broad keywords tend to represent key ideas, service or product categories, and concepts. Broad keywords are often placed on pillar pages or landing pages for key services, product lines, industries, and other broad concepts. An example of a broad keyword is tomato, or tomato plant.

Long-tail keywords have a lower search volume, but tend to be easier to rank for and drive sales. Cumulatively, long tail keywords drive about 70% of traffic on the internet (Source: WordStream). Long-tail keywords are typically used as topic ideas for blog posts, case studies, or product pages. Two examples of a long-tail keyword are “where to buy a tomato plant” or “how to feed a tomato plant.”

How Does a Semantic SEO Plan Work?

Google has started prioritizing sites that have comprehensive information on topics, above pages that are optimized for a single keyword or keyword phrase. Within a semantic plan, a broad keyword is placed on a landing page, long-tail keywords are placed on shorter articles. Links to those articles are then placed on the key landing page, meaning that many well-optimized landing pages rank for numerous keywords at once, lifting up its overall visibility in search results. ​

A quarterly semantic SEO plan includes a broad keyword and the long-tail keywords that support it, focused around a single topic, product or service line, or idea.

To learn more about how this new service would work for you, or to request a quote, please fill out the form below:

---

Genevra Gallo-Bayiates

Genevra Gallo-Bayiates (Senior Writer & Content Strategist) has over 20 years experience as a writer and editor for social media copywriting, B2B/B2C marketing and advertising, blog and website content development, fundraising messaging, e-learning storytelling, personal branding, and curriculum design. Their journalism and essays have appeared in CMA Today, Time Out Chicago, the Chicago Red Streak, and Haymarket Books. Genevra's playwriting work has been published by Playscripts, Hope & Nonthings, and Commonplace Books.

---