Achieve Your Goals With New Google Ad Services

With the addition of Strategist Caitlin Thomson-Bognar to our team, we’re excited to announce new and enhanced Google ad services. Whether you’re looking to reach a new target audience, find donors or volunteers, increase sales, build your pipeline, or generate brand awareness, Google ads can help you achieve a range of business and nonprofit goals in a cost-effective way.

Caitlin brings a wealth of experience in integrated digital campaigns and has joined onto our team as a Digital Strategist to manage paid search, paid social, video advertising, and display advertising. Discover below how Sarah Best Strategy can support your business goals and objectives for 2023.

Google Ad Types

• Google Search is one of the most well known types of digital advertising on the globe’s largest search engine. Leveraging paid search as a part of your advertising stack is an effective and controlled way to reach users at the exact moment they are searching for your products, services, or organization.

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• Google Display has a large network, spanning all Google properties and more, while maintaining a high-degree of targeting options to allow for your ads to be as broad or niche as necessary based on the goal of your campaign. No matter who your audience is, we can build a tailored one for you.  

 

• YouTube Ads are a widely expanding market, as video continues to grow as the preferred way for users to digest content. YouTube ads offer a large network similar to Google Display, as well as the same high-level audience targeting.

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• Google Ad Grants show your message to people searching for nonprofits. Qualifying nonprofits have access to up to $10,000 in ad spend per month for search ads on Google.com. Our team can help you manage them.

Google Ads Support a Wide Variety of Campaign Objectives

Using all four types together, you have an all-in-one powerhouse that delivers on many different goals and objectives so that you can:

• Increase your brand awareness by leveraging search, display, and/or video by reaching highly targeted potential customers;

 

• Support website traffic goals by running advertising to broad or niche audiences at any point in their journey to becoming a customer;

 

• Generate new leads with search ads that target users when they are expressing actual intent to purchase your product, service, or organization;

 

• Increase sales and brand awareness by leveraging retargeting to maintain exposure to users that have already visited your site;

 

• Encourage cross-sell and upsell opportunities by targeting current customers or people who are visiting your website, encouraging them to purchase the products and services they are most interested in;

 

• Drive traffic to your website to support services, product sales, consumer education, and more;

 

• Advance sales and promotions, holiday events, and time-bound goals quickly and effectively; and

 

• ​Find donors and volunteers who support your nonprofit’s mission.

How Our Team Adds Value

Whether you’re looking to tap into expert help to get the most of your advertising spend, need an independent audit of your existing Google Ads, or simply want to get Google Ads off your plate so you can focus on the activities that matter most to your business or organization, our team is here to help you achieve your goals through Google Ad services. ​

Case Study: American Writers Museum

We partnered with American Writers Museum (Chicago, IL) on ongoing Google Ad Grant Management, achieving a 10% conversion rate across a variety of objectives, including newsletter sign ups; educational field trip inquiries; registration for events; space rental requests; and engaging with online curricula. Learn more about the impact of our work in our case study.

Set Up a Time to Talk About Google Ad Services 

Eager to work with Caitin and ready to get a jump start on the New Year? Contact us today to learn how we can help you meet your business priorities and achieve your advertising goals in 2023.