Digital Marketing Strategy
Our team of expert digital marketing strategists can clarify your vision, relieve doubts, and give you practical, actionable steps for success.
Forwarding Your VisionWe know that any good digital marketing strategy begins with an understanding of your organization's vision. Before we jump into our work, we'll identify your goals, aspirations, and barriers to success. We'll ensure that our recommendations and trainings align with your vision and needs.
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"The ever-changing social media landscape makes it easy to become overwhelmed. Sarah assessed our unique goals, needs, and capacity and distilled best practices for the most popular social media channels into easy, actionable steps that will make us more successful on social media."
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Meredith RiemersmaContent Producer
YMCA of the USA |
Phase One: Comprehensive Discovery
We conduct stakeholder interviews to learn about your aspirations, customers, and barriers to success. We use this information to establish a clear vision for your social media. This helps us establish team buy-in, clarify your goals, and ensure that our recommendations fit your unique environment. Phase Two: In-Depth Analysis & Strategy Formulation
We review each of your social media channels, weighing them against our benchmarks and best practices to highlight your successes and identify where there is room for improvement. Additionally, we analyze the accounts of your peers to find points of inspiration for your social media program. Phase Three: Customized Recommendations
We package all of our findings and recommendations into a dynamic, thorough presentation that we deliver to your team at the end of our audit. Our presentation can be recorded for future use by your team. |
Featured Case Study: YMCA of the USAWe partnered with the YMCA of the USA to conduct a social media audit of their national and local social media channels across 2,600 geographic locations.
Together, we clarified their vision for social media and created a comprehensive plan for enhancing their digital presence through powerful storytelling and collaborative, yet flexible, content planning. |
Featured Case Study: Holy Wisdom MonasteryHoly Wisdom Monastery approached us with the goal of creating a marketing and communications plan to reach young women interested in joinng the Monastic Community.
We collaborated on a plan that prioritized activities for the year, and created a clear path forward on what we hoped to accomplish by the end of the year. |
Featured Blog: Demystify Google Analytics Metrics with a Digital Marketing Reporting DashboardReal talk: Google Analytics metrics are frustrating. There's so much data to parse, it's easy to get a bit lost in trying to determine what is the most meaningful.
One of the ways to make of the plethora of information is by visualizing it and getting the tools all in one digital marketing reporting dashboard. |