Digital Strategy Agency - Audits, Workshops, and Analytics

Not certain if your digital marketing efforts are making an impact? As a digital strategy agency, we can define your marketing vision, identify key strategies, and teach you the skills and tools you need to reach your goals.

Forwarding Your Vision

We know that any good digital marketing strategy begins with an understanding of your organization's vision. Before we jump into our work, we'll identify your goals, aspirations, and barriers to success. We'll ensure that our recommendations and trainings align with your vision and needs.

Practical, Actionable Advice

We focus relentlessly on giving you insights that consider your real-world constraints. Whether you're looking to coordinate across complex teams or maximize the bandwidth of a small team, we can highlight strategies that are effective and fit your specific realities.

Defining and Measuring Success

To know if your marketing efforts are successful, it is crucial that you set clear, measurable goals. We help you set benchmarks that align with your goals and industry, and we empower you with the knowledge and tools needed to measure them.
"The ever-changing social media landscape makes it easy to become overwhelmed. Sarah assessed our unique goals, needs, and capacity and distilled best practices for the most popular social media channels into easy, actionable steps that will make us more successful on social media."

Meredith Riemersma

Content Producer
YMCA of the USA

Social Media Audit Service

Looking to take your social media program to the next level? Our social media audits relieve doubts about how your social media channels are working, clarify your vision, and offer customized recommendations for success. 

Our Process

Phase One: Comprehensive Discovery

We conduct stakeholder interviews to learn about your aspirations, customers, and barriers to success.

We use this information to establish a clear vision for your social media. This helps us establish team buy-in, clarify your goals, and ensure that our recommendations fit your unique environment.
Phase Two: In-Depth Analysis & Strategy Formulation

We review each of your social media channels, weighing them against our benchmarks and best practices to highlight your successes and identify where there is room for improvement.

Additionally, we analyze the accounts of your peers to find points of inspiration for your social media program.
Phase Three: Customized Recommendations

We package all of our findings and recommendations into a dynamic, thorough presentation that we deliver to your team at the end of our audit.

Our presentation can be recorded for future use by your team.

Featured Case Study: YMCA of the USA

We partnered with the YMCA of the USA to conduct a social media audit of their national and local social media channels across 2,600 geographic locations.

Together, we clarified their vision for social media and created a comprehensive plan for enhancing their digital presence through powerful storytelling and collaborative, yet flexible, content planning.

Digital Marketing Strategy Workshops

Through our value-packed digital strategy workshops, we offer quick, actionable support on crucial marketing topics. Explore a selection of our workshops below:

Marketing Plan Workshop

Together, we'll create a top-notch marketing plan that's customized to meet your goals and drive you steadily toward your vision. This plan will identify your opportunities, audiences, strategies, tactics, and more.

Over the course of three dynamic sessions, an expert strategist will collaborate with you to create an effective marketing plan.

We'll ask the right questions and leverage your insights into your customers, markets, and marketing activities to generate tailored solutions.

Group Workshop: Using LinkedIn to Cultivate Donors

Wondering how to leverage your staff or board's efforts to build relationships with potential and existing donors? 

During this two-hour learning session designed for groups up to 40 people, we'll cover:

  • How board members and staff can optimize their LinkedIn profile to promote their service and your cause
  • How board members and staff can leverage LinkedIn to effectively build new relationships and reinforce existing offline relationships
  • How board members and staff can best work with your internal marketing and communications team to promote upcoming fundraising initiatives

Your board members and staff will walk away with an understanding of their crucial role in growing your organization's donor base, as well as the skills and best practices to do so.

Workshops Built for Your Needs

If you have organization-specific digital marketing questions, we've got you covered! Tell us about your needs and we'll craft a custom workshop to address them.

Featured Case Study: Holy Wisdom Monastery

Holy Wisdom Monastery approached us with the goal of creating a marketing and communications plan to reach young women interested in joinng the Monastic Community.

​We collaborated on a plan that prioritized activities for the year, and created a clear path forward on what we hoped to accomplish by the end of the year.

Defining and Measuring Success

To know if your digital marketing efforts are successful, it is crucial that you set and monitor clear goals. Our strategy team can help you establish benchmarks and the tools you need to measure them.

Google Analytics Dashboard Setup

Google Analytics is a powerful tool that can aid business decision making, but it can be difficult to interpret with so much data available. By visualizing it in a dashboard, you can see the metrics that matter at a glance.

Setting up a Google Analytics Dashboard with Sarah Best Strategy will help you:

  • Track online marketing conversions such as donations, sales, and leads
  • Understand what platforms are driving traffic and influencing conversion rates
  • See your website's keyword performance

Goal-Oriented Coaching Sessions

We offer one-hour coaching lessons focused on setting digital marketing goals. We currently offer sessions on "Setting Social Media S.M.A.R.T. Goals," "Interpreting and Setting Goals for Your Email Program," and more.

Featured Blog: Demystify Google Analytics Metrics with a Digital Marketing Reporting Dashboard

Real talk: Google Analytics metrics are frustrating. There's so much data to parse, it's easy to get a bit lost in trying to determine what is the most meaningful. 

One of the ways to make of the plethora of information is by visualizing it and getting the tools all in one digital marketing reporting dashboard.

Additional Resources

Find more of our digital marketing strategy case studies and blogs below:

Case Studies

Blogs