 In December of 2018, Sarah Best was a speaker at my Rotaract Club meeting, a student organization that I co-founded on the University of Wisconsin-Madison campus. She delivered an inspiring presentation about her path that lead to her founding and CEO of Sarah Best Strategy. What stuck with me the most was that she emphasized the potency of always asking questions and forming connections with others, so I did just that. I reached out to Sarah the following day and was fortunate to be offered an internship with Sarah Best Strategy the following semester.
My name is Elise Goldstein, and I had the pleasure of interning at Sarah Best Strategy for the spring and fall of 2019 (my sophomore and junior year). I am a student in the School of Journalism & Mass Communication at UW-Madison, and I learned a great amount about working in a digital marketing agency. The unique aspect about my internship at SBS is that I had the opportunity to work hands-on with the CEO and founder. Sarah has taught me the importance of being detail-oriented, mission-driven and loving what you do each day. When I would come into the Industrious Office and meet with Sarah, I truly admired her organization and ability to run the company while maintaining strong relationships with her clients. Beyond this, being the only intern at the company allowed me to explore a variety of positions within an agency and figure out my strengths, weaknesses, likes and dislikes. From day one, Sarah and I compiled a list of my interests and I was able to exhibit all angles of the company. On a daily basis, I helped to create, post and boost social media content for clients such as Clergy for a New Drug Policy while utilizing Sprout Social and Facebook Business, which are social media management tools. I conducted research on TikTok's impact on brands, which was used in Sarah’s consulting session. I sat in on meetings and consulting sessions with clients. I pitched and designed social graphics for Forward Community Investments to use to promote the Nan Cheney March for Justice Award Ceremony. I analyzed and synthesized data into a report for the YMCA based off of their competitors. I also was in communication with the rest of the Sarah Best Strategy team, and they were extremely warm and welcoming towards me. All of these roles in my internship have strengthened my strategic communication background and given me tools that I believe will be useful for any future aspiration of mine.
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 Sarah Best, CEO/Chief Strategist of Sarah Best Strategy (SBS), has recently been selected for the Goldman Sachs 10,000 Small Businesses program at Babson College in Wellesley, MA. The highly competitive program focuses on mastering financials and planning growth strategy for business. Ms. Best will join a national cohort of 150 small business owners via a combination of online and in-person learning. Curriculum topics include financials, marketing, leadership, activating growth and a tailored independent growth plan.
“I launched my business when I moved to Madison from Chicago in 2014,” said Ms. Best. “I would credit a wealth of local entrepreneurial resources, including MERLIN Mentors, Doyenne Group, and the Small Business Development Center at the University of Wisconsin-Madison for my early success. I am delighted to join the national cohort for Goldman Sachs 10,000 Small Businesses to take our business to the next level.” In its first four years, SBS has increased its revenue by 145% and grown from a solo practice into a team of 8 people. Ms. Best’s work, which in 2010 included negotiating $1.5 in in-kind services from Foursquare as one the platform’s first content partners, has garnered eight awards, including best use of a social media platform from Travel + Leisure. Her work has been featured in Mashable, TechCrunch, Crain's Chicago Business, National Geographic Traveler, Chicago Tribune, and other publications. She was tapped to speak at Social Media Week for the MacArthur Foundation, selected twice for SXSW, and has served a US Travel Association conference speaker and lead judge. She is an alumna of New York University and the University of Chicago, a Madison Downtown Rotarian, and is on the board of several local nonprofits. Sarah Best Strategy (SBS) is an award-winning digital marketing agency that focuses on social media and Google search. The agency’s mission to give all companies the tools and strategies they need to succeed, within each organization's unique vision and constraints. SBS works nationally with companies in a variety of sectors, including Fortune 100 companies, global and regional nonprofits, and small- to mid-sized businesses. The company is a Founding Agency Partner of Sprout Social, is a MailChimp Partner Agency, and is nationally certified as a Women's Business Enterprise (WBE), Woman Owned Small Business (WOSB), and Small Business Enterprise (SBE). 
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