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The SBS Blog

Get Our Free Guide to Social Media and Google Analytics

9/19/2017

 
Google Analytics and Social Media: Is It Working?
In our free Social Media and Google Analytics guide, we share our four favorite Google Analytics reports related to social media. These reports help us understand:

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A Radically Different Approach to Setting Social Media Marketing Goals

5/23/2017

 
A Radically Different Approach to Social Media Goals for Complex Teams - Sarah Best Strategy

Roadblocks in Setting Social Media Marketing Goals

For large organizations with complex teams who might be dispersed around the country or the globe, there are often significant roadblocks to estimating and capturing social media data in traditional ways. This can make it difficult to set social media marketing goals. This is also a common workflow problem for groups of nonprofits who are partnering together on an awareness or fundraising campaign.

Some of the common obstacles I've observed in my social media audit practice include:

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  • Home
  • Services
    • For Companies
    • For Nonprofits
    • For Faith Communities
    • For Financial Services
    • For Government Agencies
    • Coaching
    • Social Media Advertising
    • Social Media Management
    • Email Marketing
    • SEO Services
    • Inbound Marketing
  • About
    • About
    • Meet the Team
    • Careers
    • Case Studies
  • Speaking
  • Blog
  • Contact
  • Newsletter Sign Up