In our free Social Media and Google Analytics guide, we share our four favorite Google Analytics reports related to social media. These reports help us understand:

For large organizations with complex teams who might be dispersed around the country or the globe, there are often significant roadblocks to estimating and capturing social media data in traditional ways. This can make it difficult to set social media marketing goals. This is also a common workflow problem for groups of nonprofits who are partnering together on an awareness or fundraising campaign.

Some of the common obstacles I've observed in my social media audit practice include: