The Sarah Best Strategy Blog
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Explore marketing tips and tricks to help you shine in the digital space.
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 What are the benefits of display ads? Utilizing a display advertising strategy can help your business boost interest among prospective customers; promote specific products, offerings, or services; and keep your organization's brand at the forefront of audiences' minds. They also enable you to set up campaigns, which can be monitored and tracked across time. This means you can reduce costs and increase performance - all while the ads are running.
 We’ve talked about it before, and we’ll say it again: Short-form video content is a huge trend that drives significant reach and engagement.
We are living in the era of short-form video content, as platforms like TikTok, Instagram Reels, and YouTube Shorts increasingly dominate the digital landscape. And this trend isn’t just about entertainment – according to HubSpot, short-form video ranks as the best content format for lead generation. If you’ve been weighing whether short-form video can help your organization, we have a message for you – go for it! Here’s what the metrics tell us:  Real talk: Google Analytics metrics are frustrating. There's so much data to parse, it's easy to get a bit lost in trying to determine what is the most meaningful. One of the ways to make sense of the plethora of information is by visualizing it and getting the tools all in one digital marketing reporting dashboard.
 With Twitter becoming more and more volatile, we’ve been hearing a lot of questions from clients who are looking at alternatives. They’ve been asking us: What is Mastodon? How does it work? And should we make an account?
In this guide, we’ll define what Mastodon does, explain why it has emerged as a destination for ex-Twitter users, and help you decide whether your organization should join.  With the addition of Strategist Caitlin Thomson-Bognar to our team, we’re excited to announce new and enhanced Google ad services. Whether you’re looking to reach a new target audience, find donors or volunteers, increase sales, build your pipeline, or generate brand awareness, Google ads can help you achieve a range of business and nonprofit goals in a cost-effective way.
Caitlin brings a wealth of experience in integrated digital campaigns and has joined onto our team as a Digital Strategist to manage paid search, paid social, video advertising, and display advertising. Discover below how Sarah Best Strategy can support your business goals and objectives for 2023.  If you’ve never worked on a remote team before you may have a lot of questions like how to introduce yourself to a new team remotely. There are also a lot of misconceptions about remote work. One myth is that it’s difficult to collaborate or be creative when your fellow employees are not in an office with you.
We're very proud to be a remote office that prioritizes collaboration, creativity, and a healthy work-life balance. As a team that is currently spread out across three states—Wisconsin, Illinois, and Michigan—we're always looking for innovative ways to build our company culture and connection, despite our physical distance. Here's a look at some of the ways we got to know each other, trained together, and had fun while residing in separate states. We also get together in person from time to time, most notably at our annual retreat.  The UpCity “Best of” Awards have returned after a successful inaugural year in 2021. To commemorate the top 50 B2B providers in each U.S. state and Canadian province, the UpCity “Best of” Award highlights the tremendous work being done by our partners and more in their local area.
Awards are given based on the UpCity Recommendability Rating, which was developed to determine a B2B service provider’s credibility and trustworthiness, giving UpCity the confidence to recommend them to potential buyers seeking their services. We are proud to reveal that Sarah Best Strategy has been recognized as a Best of Wisconsin Award winner by UpCity!  Throughout the year, our strategy team monitors digital marketing trends through reading, attending conferences, and picking the brains of our contacts at companies like Sprout Social, Mailchimp and HubSpot. Here are some of the digital marketing trends that we’re keeping tabs on heading into 2023.
Have you ever started developing a video for your organization, but stopped short of creating it? If you’ve explored how to make videos for social media but haven’t produced one yet, we know what you’re feeling.
This month, Sarah Best Strategy marks an important milestone by celebrating our eighth anniversary as a company. As a team, we gain important insights each year. When it came time to put together this month’s blog, we decided to turn to our team to find out what they've learned over their time here. Here’s what they had to say:
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