Social Media & Google Search Coaching and Consulting

We customize our hour-long coaching sessions to each client's needs. Here are some of the sessions people frequently request. Coaching sessions can be held virtually, no matter where you are located, or can be held in-person, in Madison, WI. 

Who uses coaching? Small business owners. Leaders at huge organizations who want discreet and frank feedback. Job seekers. Arts orgs and nonprofits looking for cost effective insights. We offer sessions virtually via Zoom meetings and in person.

Here are some of the topics that we've done coaching on in the past:

SOCIAL MEDIA

Social Media for Small Business    Getting started with social media for your small business
Content Planning    ​What's the best approach to planning social media content in a time efficient manner?
Content Libraries    ​Learn the ins and outs of building a social media content library to promote consistency and save time
Graphics for Social Media   ​No graphic designer? No problem. We'll show you how to use online tools to create fab graphics.
Using Sprout Social    How to get the most out of this popular social media scheduling and listening platform
Setting Goals     How to set goals for social media 
Instagram for Business     How to get the most out of this popular platform 
Talking Tactics    Brainstorming ideas for a specific campaign or business need
Account Review    Get live feedback on your social media accounts
Choosing the Right Social Media Channels for Your Business  
Creating High Performing Social Media Content   Make sure your posts are set up to best meet your goals
Using Social Media to Promote Events  Discuss the best tactics for selling tickets and promoting events using social media
LinkedIn for Executives  Gain literacy on the use of this popular professional network to advance your career

GOOGLE

The Basics of Google Search Optimization    ​Learn how to prepare pages to rank in Google search
The Basics of Local Search   Learn how to leverage local search tools to promote your business
Using Google Analytics to Interpret Content Results    Are your pages and blog posts working for you or against you?
The Zeigeist Session    Understanding why certain web content succeeds and fails
Goals and Conversion Tracking   Using Google Analytics to track success

CONTENT STRATEGY

Understanding User Journeys      Creating content to support the customer sales cycle
Key Messaging     How to communicate what matters most clearly and effectively
Content Brainstorm   Brainstorm the best content, whitepapers, and blog posts to meet your business needs
The Magic of Blogs    Using blog posts to gain search rankings and social influence
How to Be a Thought Leader    Position yourself as an expert in your field through smart content
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ADVERTISING

Facebook Audiences    How to target audiences in Facebook
Facebook Boosted Posts    Learn the basics of this popular and easy-to-deploy Facebook advertising tactic
Facebook Ad Reports     Understand your Facebook ad reports


"Our Chamber Music festival was after some down-and-dirty advice about shoring up our social media strategy. We sought easy, high-return tips and we sure got them! No dancing around the pithy stuff. Sarah got right down to business and now we have a realistic to-do list. Thank you Sarah Best Strategy!

- SAM CROWNOVER, EXECUTIVE DIRECTOR, BACH DANCING AND DYNAMITE SOCIETY