Social Media & Google Search Coaching and Consulting

As businesses, nonprofits and faith organizations recognize the need for online sales, virtual offerings, and timely content, we can help you develop confidence with your digital marketing, social media skills, and ability to manage teams remotely. Get answers to pressing questions and advice on how to meet challenges in value-packed hour-long sessions.

Shine a Light

​If a topic like search engine optimization or Instagram seems a bit mysterious, we can illuminate the path with easy-to-understand explanations and step-by-step instructions. ​Whether you’re a complete newcomer to remote work technology or have an existing online presence you want to boost to a wider audience, we can help you shine bright in the digital space.

Personalized

We customize our hour-long coaching sessions to each client's needs. We serve industry leaders and entrepreneurs who want discreet training or frank feedback, and nonprofit leaders, faith community groups looking for cost effective guidance. 

Training Library

​We offer virtual training sessions anywhere in the country. Virtual sessions are held via Zoom videoconferencing, which enables us to share our screens. These sessions can be recorded so that you can refer back to your training in the future.

We offer collaborative and interactive in-person training sessions in downtown Madison, WI.

Group Trainings and Bootcamps for Teams, Groups, and Events

Any of our trainings can be booked as a presentation or workshop for a group of people, or presented in a longer, highly engaging bootcamp format. 

Agency Partner

We are a founding Agency Partner of Sprout Social, a Mailchimp Agency Partner, and a Facebook Marketing Partner.

Book a free introductory call today

Let us know about your needs, and we will design a customized learning plan for you. Small group trainings, and bootcamps also available.

Coaching Bundles

We've bundled some of our most popular coaching sessions together in custom sequences, tailored to the needs of your business or organization. Find detailed descriptions under "Coaching Topics", below.

Social Media Tune-Up

  • Facebook, Instagram, YouTube, LinkedIn, OR Twitter Critique (Pick One)
  • Best Practices for Creating Social Media Posts​
  • ​The Basics of Boosting Posts
  • Is it Working? Google Analytics and Social Media​

Email Marketing Coaching Bundle

  • Email Marketing Critique
  • Email Content Planning
  • Introduction to Mailchimp and Email Best Practices
  • Mailchimp and Customization: Segmenting, Tagging, and Automations
  • Is It Working? Google Analytics and Email 

LinkedIn Ads Bundle

  • LinkedIn Strategy Worksheet
  • How to Research and Set Up LinkedIn Ad Audiences
  • Planning Campaigns and Gathering Assets for LinkedIn Ads
  • Setting Up LinkedIn Ad Campaigns
  • Is it Working? Understanding Ad Results
  • Two hours of consulting to leverage while setting up your campaigns

 Social Media Advertising - Beginner

  • The Basics of Setting Up an Ad Account OR Social Media Ad Account Review 
  • The Basics of Boosting
  • How to Research and Set Up Paid Social Media Audiences
  • Is It Working? Interpreting Ad Results
  • Two hours of consulting to leverage as you’re setting up your ads

 Social Media Advertising - Intermediate

  • Social Media Ad Account Review 
  • The Basics of Ads Manager
  • Full Funnel Campaign Plan Development
  • Is It Working? Interpreting Ad Results
  • Two hours of consulting to leverage as you’re setting up your ads

Coaching Topics

Whether you're looking for step-by-step instructions on how to optimize your website for search engines, or frank feedback on your social media channels, we can help. Here are a few of the topics we offer. 

Social Media Tune-Up

How to Plan Social Media Strategically and Time Efficiently

Would you like to spend less time on your social media program AND have your content be more effective? This session's for you.

Is it Working? Google Analytics and Social Media

We'll take the mystery our of Google Analytics and help you use it to understand the effectiveness of your social or content marketing program.

Facebook, Instagram, YouTube, LinkedIn, OR Twitter Critiques

Get feedback on a social media channel and advice for strengthening your online presence based on your unique goals.

Setting Goals for Your Social Media Program

Learn how to get started with setting goals for your social media program, and to create an action plan for achieving your goals.

Best Practices for Creating Social Media Posts​
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Small tweaks to your social media posts can help them generate more engagement or and web traffic. We'll discuss best practices.

Effective Event Promotion​

Learn how to leverage social media and email effectively in the weeks leading up to an event, during an event, and following an event.

Email Marketing Tune-Up

Email Marketing Critique

Get feedback on your email marketing program and advice for strengthening your online presence based on your unique goals.

Setting Up Mailchimp for Email Newsletters

Get coaching tailored to your unique goals, whether that's setting up a newsletter for the first time, interpreting email results, or learning about Mailchimp's automation tools.

Is it Working? Google Analytics and Email Marketing

We'll take the mystery our of Google Analytics and help you use it to understand the effectiveness of your social or content marketing program.

Mailchimp and Customization

In this session, we’ll take a deeper dive on Mailchimp’s powerful customization features, including segmenting, tagging, and automations.

Social Media Advertising

The Basics of Boosting
​

Learn the basics of using social media to distribute content effectively to target audiences.

Interpreting Ad Results​

We'll demystify common ad metrics, and give you the confidence to answer the question: is it working?

Setting Up Campaigns

Get step-by-step guidance on setting up a campaign in Facebook, Instagram, Twitter, or LinkedIn and learn how to choose the right campaign objective.

Facebook & Instagram Ad Audiences

Learn how to research and set up target audiences for advertising and boosted posts. 

LinkedIn Ad Audiences

Learn how to research and set up target audiences for B2B advertising on LinkedIn.

Social Media Advertising Review

Get a review of your advertising programs and advice about how to improve its effectiveness.

Full Funnel Campaign Planning

Are you comfortable with your social media advertising tools and ready to take your advertising to the next level with full funnel campaign planning? We'll demystify the process, and share best practices. 

Using Graphics and Stories

Canva for Non-Graphic Designers

Canva is a powerful, low-cost tool that can help you quickly adapt graphics for different marketing channels without the support of a graphic designer.

Instagram 101
​

Get an overview of the Instagram platform, how to post, and how to tell your story with Instagram and Facebook stories. 

Instagram for Business
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Learn how to leverage this powerful visual-first network to meet your business goals. 

Search Engine Optimization

Improving Your Local Search Presence

Learn the best practices for helping your brick and mortar business or property show up in map results.

How Google Search Works and On-Page Optimization

Learn the basics of how Google ranks websites and how to deploy keywords on your website to show up in search results. 

The Basics of Keyword Research

Learn how to use AdWords to research keywords for your website and think like a consumer to drive search results.

Marketing Basics

Create a Mini Marketing Plan

Get help developing a gameplan for promoting something to achieve a goal. Learn a simple, repeatable, collaborative process.

Messaging for Target Audiences

What makes your audience tick and how can we effectively speak to them? We'll explore this topic using user personas and a value proposition canvas.

Adapting Content Across Platforms to Save Time

Learning some basic rules for content planning across digital marketing platforms (such as social media and email) can help you save time and increase your effectiveness. 

For Faith Communities

Boosting Posts for Outreach & External Communication

Facebook and Instagram boosted posts can be a powerful tool for outreach in your communities.

Content Planning for Families with Young Kids

We'll lead you through exercises designed to help you define this audience's unique needs. Learn to write compelling messages and effectively boosting your posts.

Setting Up a Basic Church or Temple Website with Wix

Wix offers pre-built church templates that make setting up a basic site for your synagogue or faith community a snap. Let us give you a tour of how Wix works.

LinkedIn for Executives

LinkedIn Profile Critique
​

Whether you're building a LinkedIn presence for the first time or planning a career transition, we can review your LinkedIn profile and teach you how best to leverage this powerful professional network.

LinkedIn for Executive Thought Leaders Strategy

Learn how to best leverage your executive LinkedIn profile to help meet your business, sales, career development, and networking goals.

Personalized Tutoring
​

There are no dumb questions! Let us help you develop your social media skills so you can feel confident in managing your digital presence. 

Getting Started with Social Media

Setting Up Facebook Pages for Your Business

Get hands-on help setting up a Facebook Page for the first time.

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Leverage Facebook Groups Strategically

Learn how to best take advantage of Facebook Groups for marketing and business purposes.

"Our Chamber Music festival was after some down-and-dirty advice about shoring up our social media strategy. We sought easy, high-return tips and we sure got them! No dancing around the pithy stuff. Sarah got right down to business and now we have a realistic to-do list. Thank you Sarah Best Strategy!

- SAM CROWNOVER, EXECUTIVE DIRECTOR, BACH DANCING AND DYNAMITE SOCIETY


"Shout out to Sarah Best. She coached me through SEO and keyword research. Her style is comprehensive, with video review, homework, and awesome customer service! I would recommend her to anyone wanting to work on their website effectiveness!"

- EILEEN GOODE, GOODE SOLUTIONS