Social Media & Google Search Coaching and Consulting
As businesses, nonprofits and faith organizations recognize the need for online sales, virtual offerings, and timely content, we can help you develop confidence with your digital marketing, social media skills, and ability to manage teams remotely. Get answers to pressing questions and advice on how to meet challenges in value-packed hour-long sessions.
Shine a LightIf a topic like search engine optimization or Instagram seems a bit mysterious, we can illuminate the path with easy-to-understand explanations and step-by-step instructions. Whether you’re a complete newcomer to remote work technology or have an existing online presence you want to boost to a wider audience, we can help you shine bright in the digital space.
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PersonalizedWe customize our hour-long coaching sessions to each client's needs. We serve industry leaders and entrepreneurs who want discreet training or frank feedback, and nonprofit leaders, faith community groups looking for cost effective guidance.
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Training LibraryWe offer virtual training sessions anywhere in the country. Virtual sessions are held via Zoom videoconferencing, which enables us to share our screens. These sessions can be recorded so that you can refer back to your training in the future.
We offer collaborative and interactive in-person training sessions in downtown Madison, WI. |
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Group Trainings and Bootcamps for Teams, Groups, and Events
Any of our trainings can be booked as a presentation or workshop for a group of people, or presented in a longer, highly engaging bootcamp format.
Agency Partner
We are a founding Agency Partner of Sprout Social, a Mailchimp Agency Partner, and a Facebook Marketing Partner.
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Book a free introductory call today
Let us know about your needs, and we will design a customized learning plan for you. Small group trainings, and bootcamps also available.
NEW - Coaching Bundles
We've bundled some of our most popular coaching sessions together in custom sequences, tailored to the needs of your business or organization. Find detailed descriptions under "Coaching Topics", below.
Social Media Tune-Up
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The Basics of Social Media AdvertisingChoose from Facebook/Instagram, Twitter, or LinkedIn.
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Coaching Topics
Whether you're looking for step-by-step instructions on how to optimize your website for search engines, or frank feedback on your social media channels, we can help. Here are a few of the topics we offer.
Social Media Tune-Up
How to Plan Social Media Strategically and Time EfficientlyWould you like to spend less time on your social media program AND have your content be more effectively? This session's for you.
Is it Working? Google Analytics and Social MediaWe'll take the mystery our of Google Analytics and help you use it to understand the effectiveness of your social or content marketing program.
Setting Goals for Your Social Media ProgramLearn how to get started with setting goals for your social media program, and to create an action plan for achieving your goals.
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Facebook, Instagram, YouTube, LinkedIn, OR Twitter CritiquesGet feedback on a social media channel and advice for strengthening your online presence based on your unique goals.
Storytelling for Social MediaExpert coach Josh Klemons will teach you to produce great content for social media and learn how to tell your story through created and curated posts.
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Best Practices for Creating Social Media Posts
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Social Media Advertising
The Basics of Boosting
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Facebook & Instagram Ad AudiencesLearn how to research and set up target audiences for advertising and boosted posts.
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Social Media Advertising ReviewGet a review of your advertising programs and advice about how to improve its effectiveness.
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Using Graphics and Stories
Canva for Non-Graphic DesignersCanva is a powerful, low-cost tool that can help you quickly adapt graphics for different marketing channels without the support of a graphic designer.
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Instagram and Facebook StoriesExpert coach Josh Klemons teaches you to embrace the ephemeral. Learn how to tell your story with Instagram and Facebook stories.
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Instagram for Business
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Search Engine Optimization
Improving Your Local Search PresenceLearn the best practices for helping your brick and mortar business or property show up in map results.
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How Google Search Works and On-Page OptimizationLearn the basics of how Google ranks websites and how to deploy keywords on your website to show up in search results.
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The Basics of Keyword ResearchLearn how to use AdWords to research keywords for your website and think like a consumer to drive search results.
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Marketing Basics
Create a Mini Marketing PlanGet help developing a gameplan for promoting something to achieve a goal. Learn a simple, repeatable, collaborative process.
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Messaging for Target AudiencesWhat makes your audience tick and how can we effectively speak to them? We'll explore this topic using user personas and a value proposition canvas.
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Adapting Content Across Platforms to Save TimeLearning some basic rules for content planning across digital marketing platforms (such as social media and email) can help you save time and increase your effectiveness.
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For Faith Communities
Boosting Post for External CommunicationFacebook and Instagram boosted posts can be a powerful tool for outreach in your communities.
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Content Planning for Families with Young KidsWe'll lead you through exercises designed to help you define this audience's unique needs. Learn to write compelling messages and effectively boosting your posts.
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Setting Up a Basic Church or Temple Website with WixWix offers pre-built church templates that make setting up a basic site for your synagogue or faith community a snap. Let us give you a tour of how Wix works.
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LinkedIn for Executives
LinkedIn Profile Critique
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LinkedIn for Executive Thought Leaders StrategyLearn how to best leverage your executive LinkedIn profile to help meet your business, sales, career development, and networking goals.
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Personalized Tutoring
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Getting Started with Social Media
Setting Up Facebook Pages for Your BusinessGet hands-on help setting up a Facebook Page for the first time.
The Power of TwitterGet involved in the world's biggest conversation. Taught by expert coach Josh Klemons.
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Master Your Social Media in 20 Minutes A DaySocial media doesn't have to take a lot of time. Learn from expert Josh Klemons on how to master your social media in 20 minutes a day.
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Leverage Facebook Groups StrategicallyTaught by expert coach Josh Klemons, learn how to best take advantage of Facebook Groups for marketing and business purposes.
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Email Marketing and Websites
Setting Up Mailchimp for Email NewslettersGet coaching tailored to your unique goals, whether that's setting up a newsletter for the first time, interpreting email results, or learning about Mailchimp's automation tools.
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Setting up a Website with Weebly or WixSetting up a website has become a lot more accessible to non-developers. Get coaching on using Weebly or Wix to set up a simple site.
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Building Your Brand Through BloggingShould I blog? You're not alone in asking that question (and the answer is emphatically YES). Taught by expert coach Josh Klemons, learn about the many benefits of blogging to build your brand.
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"Our Chamber Music festival was after some down-and-dirty advice about shoring up our social media strategy. We sought easy, high-return tips and we sure got them! No dancing around the pithy stuff. Sarah got right down to business and now we have a realistic to-do list. Thank you Sarah Best Strategy!
- SAM CROWNOVER, EXECUTIVE DIRECTOR, BACH DANCING AND DYNAMITE SOCIETY
"Shout out to Sarah Best. She coached me through SEO and keyword research. Her style is comprehensive, with video review, homework, and awesome customer service! I would recommend her to anyone wanting to work on their website effectiveness!"
