 We’ve talked about it before, and we’ll say it again: Short-form video content is a huge trend that drives significant reach and engagement. We are living in the era of short-form video content, as platforms like TikTok, Instagram Reels, and YouTube Shorts increasingly dominate the digital landscape. And this trend isn’t just about entertainment – according to HubSpot, short-form video ranks as the best content format for lead generation. If you’ve been weighing whether short-form video can help your organization, we have a message for you – go for it! Here’s what the metrics tell us:
Ready to create your own short-form video content? In this blog, we’ll take a look at some best practices and explore the ways Sarah Best Strategy can help you get started! Short-Form Video LogisticsQ: What do I need to start recording short-form video content? A: You don’t need much equipment to start recording short-form videos! Here’s what we recommend you gather before recording:
That’s all. The accessibility of short-form video has been key to its growth, and research shows that consumers value authenticity and passion over highly polished content. Q: If I need to edit my video, what should I use? A: There are a LOT of video editing tools out there to choose from, and some of the options on the market are complicated and expensive. Thankfully, for most short-form video content, you can easily meet your needs with one of these options:
Short-Form Video Best Practices
5. Take a moment to edit. It can seem like a hassle, but taking a moment to edit your video before posting it could make a huge difference. You don’t need to do anything fancy – just make sure to cut out any awkward pauses, confirm your clips are in the right order, and watch the video once in its entirety before publishing. How Sarah Best Strategy Can Help You Succeed With Short-Form VideoWe help companies and organizations shine in the digital space in two ways:
Keep reading to learn how we can apply these two methods to short-form video. Video Coaching and Strategy We know your first video can be the hardest one to make. There’s so much to consider: what to include, how to record it, where to post it, and on and on. If you’d like to feel more confident and comfortable with creating short-form video content, sign up for our “Best Practices for Creating Social Media Videos” coaching session. This hour-long training covers:
Our coaching sessions can also be recorded so that you can build a training library over time. We’ve also worked with clients to conceptualize and plan specific social media video campaigns. Our work with Triathlon Over Cancer, a nonprofit that provides free triathlon training to cancer survivors, offers a good example. TOC reached out to us with the goal of leveraging video to build their social media presence and simplify the triathlon process for their target audience. We coached TOC on the basics of creating short-form content, and helped plan a video series that paired our best practices with TOC’s goals. The result: Video Creation Don’t feel like your team has the bandwidth to take on video creation? We can take work off of your busy team’s plate, so that you can focus on activities that matter! For instance, we added video content creation services to our social media management work with the Education Debt Consumer Assistance Program (EDCAP), a program of the Community Service Society of New York. EDCAP’s mission is to help steer New Yorkers through the student loan system with free webinars, counseling, and one-on-one assistance. As they began to expand their services statewide, EDCAP contacted us about using video to grow their following and drive awareness. We’ve worked with EDCAP to develop short videos that cover topics ranging from learning your rights as a loan co-borrower to deciphering your student loan type. A few examples: Any Questions? Regardless of where your team is at in adding short-form video to your marketing strategy, we’d love to give you some support! Contact us today.
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