'Tis the season for event planning, but how do you plan an event when donors are sheltering in place? Crossroads Fund is a public foundation that supports nonprofits and groups in the Chicagoland area working on social, economic and racial justice.
The transformation of their popular annual "Seeds of Change" spring gala into a vibrant online celebration--complete with DJs and awards--offers a great example of how to pivot from a traditional offering to an online format that is still full of celebration (and still meets fundraising goals).
Here are our 5 top tips for moving events online.
By SARAH BEST
One of the keys to comparing ad costs is understanding the difference in how different advertising platforms define clicks, which many people mistakenly understand as a click to your website.