By SARAH BEST
One of the keys to comparing ad costs is understanding the difference in how different advertising platforms define clicks, which many people mistakenly understand as a click to your website.
Cost Per Click vs. Cost Per Link Click
There are two main ways that digital advertising platforms define a Cost Per Click, also known as a CPC for short.
5-Minute Ad Tip
When you are comparing a CPC across platforms, make sure that you know which of these two metrics you are looking at.