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The Sarah Best Strategy Blog

Welcome to Our Portfolio Site. We are not taking new clients on.

Explore marketing tips and tricks to help you shine in the digital space.

Fundraising Despite Disruption: 5 Tips for Moving Events Online

4/24/2020

 
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'Tis the season for event planning, but how do you plan an event when donors are sheltering in place? Crossroads Fund is a public foundation that supports nonprofits and groups in the Chicagoland area working on social, economic and racial justice. 
 
The transformation of their popular annual "Seeds of Change" spring gala into a vibrant online celebration--complete with DJs and awards--offers a great example of how to pivot from a traditional offering to an online format that is still full of celebration (and still meets fundraising goals).

Here are our 5 top tips for moving events online.

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5-Minute Ad Tip: What's the Difference Between Website Clicks and Clicks in CPC?

4/28/2017

 
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By SARAH BEST
One of the keys to comparing ad costs is understanding the difference in how different advertising platforms define clicks, which many people mistakenly understand as a click to your website.

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  • Home
  • Services
    • Social Media Management
    • Digital Marketing Strategy
    • Email Marketing
    • SEO Services
    • Social Media Advertising
    • Coaching
    • Inbound Marketing
    • Google My Business Setup
  • Industries
    • Nonprofits
    • Companies
    • Faith Communities
    • Financial Services
    • Government Agencies
  • About
    • About
    • Meet the Team
    • Careers
    • Case Studies
  • Speaking
  • Blog