Google recently released a new update to search algorithms, which features improved AI with a greater ability to read and understand more content. Having a clear sense of how your customers search (and what they search for) can enable you to use SEO and empathy to connect in a way that meets their needs.
Have you taken a look at all of the pages on your website recently? How about the depths of your Twitter account? Chances are there’s a page lingering somewhere in the dark corners of a drop down menu that hasn’t been updated in a while. In this post, we’ll take a look at four different ways to assess the freshness of your content.
Filter SPAM Out of Google Analytics
There's a quick and easy thing you can do to improve your content metrics, such as bounce rates and time on site. That's to filter SPAM out of your Google Analytics reports.
If you're looking at your Google Analytics Acquisition report and you see a bunch of suspicious looking referral sources, that include phrases like "free traffic", Russian characters (as in the lifehacker example below), or which end in .xyz, then it's important to filter SPAM out of your Google Analytics account.