Sarah Best Strategy - Social Media Strategy, Marketing, Chicago, Illinois + Madison, Wisconsin
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Social Media Advertising

Sell tickets, get leads, grow your audiences, and build brand awareness, with cost-effective social media advertising.
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Social Media Advertising

Social media advertising is one of the most affordable and effective ways to build awareness within target audiences, engagement, and drive sales and lead generation goals.

​Our advertising clients include Fortune 500+ companies, nonprofits and foundations, consumer goods companies, technology start-ups, financial services companies, pharmaceutical companies, arts organization, other advertising agencies, and government agencies. 

Growing with Sarah Best Strategy

​SBS is your partner, from evaluating whether social media advertising is right for you and explaining what to expect for your budget, to identifying a campaign strategy, managing campaigns, and reporting on the results. We can provide deep dives into performance and audience analysis. As a Facebook partner agency, we can provide direct connection to the Facebook team.
Our Clients

Platforms

We manage monthly spends ranging from $1k to $50k+ per month.
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Facebook and Instagram

Through one seamless advertising system, reach over 2.2 billion potential customers. We are certified political / issue advertisers.
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LinkedIn

A B2B leadgen powerhouse that connects you directly with CXOs and niche groups of professionals.
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Twitter

The leader in all things "live", from reaching conference-goers to discussing TV shows.

Packages

All of our packages include copywriting, campaign planning, A/B testing, advertising set-up and optimization, reporting and conversion tracking, and project check-ins.

Page Likes

Grow your audience with inexpensive ads on Facebook or Twitter.

Campaigns

Achieve goals such as ticket sales or lead generation through robust, sequenced Facebook, Instagram, LinkedIn, or Twitter campaigns.

Complex / Custom

For companies with complex sets of goals and large spends, we develop and manage custom social media solutions.

Case Studies

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Outlaw

SBS partnered with Outlaw on Facebook advertising. Focused on attracting new customers, the engagement resulted in a 475% increase in their direct-to-consumer sales through their Shopify website and contributed to a 600% growth in revenue.
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Clergy for a New Drug Policy

With a $20/month ad spend we grew an audience of 4800 Facebook fans over 17 months.
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ONVI

Paid and organic results included 30–60% fan growth each month, 40k website visits, 1000+ leads, and 70 pre-launch customers, with social content seen 1.5 million times.

A Few Stats on Social Ads

Time and Attention on Mobile

People spend 3 hours a day on mobile and 68% of their digital time on apps.

Mobile Discovery Influences Consumer Behavior

74% of millennials take action after being inspired by a social media post. 

Mobile-First Research

33% of shoppers research on mobile before buying on desktop or offline.
1.“Average Time Spent per Day with Major Media by US Adults,” eMarketer, Apr. 2016
2.“The 2016 U.S. mobile app report, ComScore, Sept. 2016
3.Instagram user survey, Poll of 2995 respondents in the US ages 18+, Mar-Nov 2015
Facebook IQ, “From One Screen to Five”, in conjunction with Millward Brown Digital and Firefly Millward Brown, (commissioned by Facebook IQ). US only, sample size (n-500) and qualitative respondents (n=31)

"SBS placed LinkedIn ads for my firm, and I found them to be diligent, dependable, responsive and results-oriented. They patiently tested hundreds of messages and image combinations over several weeks, and provided us with easy-to-read metrics reports that helped us iterate on and refine our message.

​The intelligence they gleaned from our LinkedIn campaigns helped us perfect our marketing messages for other social media and traditional channels. They know how to target audiences and always stick to the budget. I would use them again in a heartbeat."


- JANE HIRT, MARKETING CONSULTANT, ORIGIN INVESTMENTS​


"SBS helped us to fine-tune our social media ad buying strategy at a critical moment in our company's growth. Their advice was spot-on: precise, actionable, easy to understand-- and best of all, effective."


- SETH ZURER, IMPRESARIO, BACONFEST CHICAGO

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Sarah Best Strategy
at Industrious
25 W. Main
5th Floor, Office 40
​​Madison, WI 53703
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  • Home
  • Services
    • For Everyone
    • For Nonprofits
    • For Faith Communities
    • For Government Agencies
    • Coaching
    • Social Media Advertising
    • Social Media Management
  • Events
  • About
    • About
    • Meet the Team
    • Careers
    • Case Studies
  • Speaking
  • Blog
  • Contact
  • Newsletter Sign Up