The Sarah Best Strategy Blog
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Explore marketing tips and tricks to help you shine in the digital space.
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As we enter summer, things in the U.S. are changing rapidly and customer priorities are shifting, too. Although it might not be top of mind at the moment, now is the perfect time to refresh your brand messaging strategy and de-pandemic your digital marketing.
While it’s important to continue to communicate up-to-date safety information, now is the time to de-pandemic your digital messaging and website so customers feel ready to connect with you face-to-face. Here's why...  Under normal circumstances there are very few times in a person’s life when they’re open to changing brand loyalty: New parents transitioning from life without kids are typically the most open to changing their brand loyalty and shopping habits. But in recent months, demand for certain products (like hand sanitizer and toilet paper) surged, leaving some household name brands missing from the grocery shelves. Things aren’t exactly normal right now. And brands who have made even modest efforts to adapt and communicate during these unprecedented times have a unique opportunity to shift customer shopping habits—building brand loyalty that will likely pay off for years to come.
A well-crafted annual report can be a powerful vehicle for sharing your message and accomplishments. Once finished, organizations often step back and strategize how to convert the full-breath of the report into engaging social posts. But what if you approach the annual report from a social media-first perspective at the very outset?
 There's a simple, powerful action you can take in the next five minutes to strengthen your social media brand.
This tip, which comes out of our social media audit work, is quick and easy to implement but will make a big impact. |
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