Meet the Team

< About the Company

Sarah Best

Sarah Best (CEO) and her team have won over a dozen awards for their digital marketing work, including Best Use of a Social Media Platform from Travel + Leisure. Recognized as a 40 Under 40 by InBusiness Magazine, Sarah's work has been profiled in SUCCESS Magazine, Crain's Chicago Business, Mashable, TechCrunch, Chicago Tribune, National Geographic Traveler and other publications.

Sarah guest lectures at the University of Wisconsin-Madison School of Business. She was tapped to speak at Social Media Week for the MacArthur Foundation, and has twice been selected for SXSW (South by Southwest). An alumna of New York University, Sarah holds a Certificate in Entrepreneurship from the Goldman Sachs 10,000 Small Businesses Program at Babson College and has furthered her business education at the Tuck School of Business at Dartmouth.

An avid traveler and multi-faceted creative, Sarah is also a poet who has been published in The Yale Review and Painted Bride Quarterly. As a visual artist and film curator, she has curated programs at the Museum of Contemporary Art (Chicago), Hyde Park Arts Center (Chicago), Mana Contemporary (Chicago / Miami / NJ), Links Hall (Chicago), Chicago Cultural Center, and Echo Park Film Center (Los Angeles). (she/her) 
(LinkedIn)

Daniel Prohuska

Daniel Prohuska (Senior Strategist) began his career as Sarah Best Strategy's persistent, perpetual intern while he worked on his B.A. at the University of Wisconsin-Madison. Semesters rolled by, seasons came and went, and an intern he remained. After graduating with degrees in Strategic Communications and History, he jumped at the chance to join the SBS team full time. While he enjoys all sorts of communications tasks, Daniel is most driven by his passion for helping untold stories find their intended audience. 

When he's not on Zoom, Daniel loves hunting for vinyl records, scrolling through obscure Wikipedia articles, and reassuring himself that THIS is the year the Packers win the Super Bowl. (he/him) (LinkedIn)

Bilal Dardai

Bilal Dardai (Senior Writer) has worked in digital marketing and branding as a copywriter, editor, and social media coordinator for over 15 years. His clients have ranged from small businesses and not-for-profit organizations to large multinational corporations across a wide array of industries, including pharma/healthcare, government, real estate, performing arts, finance, and others.

In addition to his work as a business writer, Bilal is also a prolific and award-winning creative writer and dramatist, with a body of work that includes several acclaimed stage plays, immersive gaming experiences, and audio fiction shows. He lives in Evanston with his wife, his soccer-playing son, and a very snuggly dog. (he/him)

​Caitlin Bognar

Caitlin Bognar (Digital Strategist) is an expert digital marketer with 6 years of experience in the field, including agency and corporate work. In her years in the industry, she has become a jack-of-all-trades type individual with a wide range of expertise in paid media, content marketing, and analytics. She loves working with small and large clients by uncovering their goals and creating a holistic, omnichannel marketing plan that spans from strategy, to activation, to optimizations/results. 

Caitlin lives in Milwaukee, WI with her husband, Dave, and their two dogs, Lannie & Lola. They enjoy Wisconsin summers to the fullest attending Brewer games, kayaking, and visiting the beaches of Lake Michigan. She is very competitive and enjoys playing in volleyball and cards leagues, including euchre and cribbage. Outside of work she is a track coach for Shorewood Middle & High Schools. (she/her)

Maribel Barrera
Maribel Barrera (Account Coordinator) is a marketing professional with two years of experience in digital content creation.

Through her work experience, she feels equipped to continue to do research, write, and create content as needed. Her biggest goal in digital marketing is to ensure she utilizes her content creation abilities to bring awareness to communities that support underrepresented groups and create a better world. 

Outside of work, she loves to attend concerts and sporting events! (she/her) ​

Natasha Lettner

Natasha Lettner (Writer), a proud resident of Wauwatosa, Wisconsin, is a testament to the power of transformation and resilience. As a devoted mother to Osiris and partner to Drew, she embodies the principles of dedication and love in her family life. Her academic accomplishments, reflected in her Bachelor's in Liberal Arts with a focus in Professional Communications and minors in English/Theater from Alverno College, lay the groundwork for her diverse career.

Having spent 14 years navigating the complexities of the finance world, Natasha made a bold transition in 2015 to explore new professional landscapes. Her ability to adapt and evolve sparked a fruitful collaboration with entities across various sectors—including education, non-profits, digital marketing, tech, B2B, B2C, and health and wellness.

In moments away from her professional and advocacy work, Natasha cherishes the quality time spent with her loved ones. Within these precious moments, she recharges and finds the strength to continue impacting her community. (she/her)

Lauren Young

​Lauren Young (Client Services Intern) is a current senior at the University of Wisconsin-Madison studying both International Business & Marketing, with a Certificate in Graphic Design. Lauren has also studied abroad in Paris, France, and Buenos Aires, Argentina, where she deepened her expertise in marketing and global business practices. With a passion for applying theoretical knowledge to real-world challenges, Lauren is always seeking opportunities to bridge the gap between academia and industry.

Outside of school and work, Lauren enjoys spending time with her family, exploring various arts and crafts, reading, and experimenting with new recipes in the kitchen. With a strong commitment to continuous learning and personal growth, Lauren is eager to apply her knowledge and curiosity to new experiences, constantly seeking opportunities to expand her skills and make a meaningful impact. (she/her) (LinkedIn)

Strategic Partners

In addition to the team members listed above, we work with a network of strategic partners who extend our team's capacity. These are relationships we've nurtured over many years, and we're happy to share our trusted network with you.

Featured Partners Include:
  • Heather Bokon, Virtual Assistant
  • Jennifer Graville Barker, Google Ad Grant Management
  • Josh Klemmons, Training and Advocacy/Political Strategy
  • Emily James, Graphic Design
  • Distillery, Graphic Design