Demystify Google Analytics Metrics with a Digital Marketing Reporting Dashboard

Real talk: Google Analytics metrics are frustrating. There's so much data to parse, it's easy to get a bit lost in trying to determine what is the most meaningful. One of the ways to make sense of the plethora of information is by visualizing it and getting the tools all in one digital marketing reporting dashboard.

This is the benefit of Google Analytics Dashboard. It's designed to help you improve your marketing performance by enabling you to:
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• Track online marketing conversions, such as donations, sales, inquiries, and lead generation;
• Understand which platforms are driving the most traffic to your website and influencing conversion rates;
• Understand your keyword performance, as it appears in Google Search console; and
• Understand which pages on your website have the most impressions and conversions.​

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​Our new Google Analytics GA4, E-Commerce Setup & Dashboard package gets you set up to understand how your customers are engaging with your website and which channels are providing the most value.

This new service, led by SBS Digital Strategist, Caitlin Bognar, is designed to help you transition from Universal Analytics to Google Analytics 4 ahead of Google's deadline of July 1, 2023.

Included in the service is the following: 
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• A customized, templatized Google Analytics digital marketing dashboard;
• Set up of Google Analytics 4, the only platform Google will support after July 1, 2023;
• Set up of three conversions to track key business results and marketing metrics; and
• Training for your marketing team on dashboard usage.

Contact us today to get started and get your marketing activities organized!