In our free Social Media and Google Analytics guide, we share our four favorite Google Analytics reports related to social media. These reports help us understand:
You used to have to know a guy who knew a guy in order to get your Facebook page verified. Now the process is automated and can be completed in a few minutes.
Find out how to verify your Facebook page, and improve the credibility and findability of your Facebook page, in a few easy steps. This guest post from Nate Holmes at Widen has practical tips for keeping your images and videos organized when you are managing a social media program. We love to share advice that helps teams work better together. Do you ever find yourself rummaging through folders on your desktop to find the perfect image to share on social media? Or maybe you’ve given up on finding the perfect image and any remotely relevant image will do. Clicking in and out of folders and emailing your co-workers for that one image isn’t the best use of your time. So get ahead of the clutter and save yourself some time but getting your visuals organized.
Here’s how to keep your visuals organized so your posts are on-brand, on-message, and on time. This Facebook page like hack is free, quick and easy to try, and greatly increases the likelihood that a person who has engaged with your content will become a fan of your page, giving you the ability to reach that engaged person over time.
Websites are living breathing things. They should evolve and change over time. Sometimes that means that you have to go through your content and tighten it up, check for freshness, or fix mistakes.
There’s something that you can take in the next five minutes to make sure that your blog is the best that it can be. Have you taken a look at all of the pages on your website recently? How about the depths of your Twitter account? Chances are there’s a page lingering somewhere in the dark corners of a drop down menu that hasn’t been updated in a while. In this post, we’ll take a look at four different ways to assess the freshness of your content.
We talked to entrepreneur (and client) Derek Notman of Intrepid Wealth Partners about why it's so important to have talking points for your business. Similar to an elevator pitch, talking points are a set of 3-5 bulletpoint statements that explain what you do, who you do it for, and what the main benefits of what you do are for your customers. Tell us about what you do. As a certified financial planner I specialize in working with entrepreneurs, from startup through exit, on their financial planning to help them realize their hopes, dreams & goals. I spent a lot of time in my father's and my late Pop Pop's woodshops as a kid. They used to say "Measure Twice, Cut Once." Another way to say that is if you plan an effort carefully, you won't waste costly resources and time. I think that's a good lesson that also applies to work that I do in helping companies large and small evaluate their social media efforts, and develop a social media strategy.
So this post, which considers three different yardsticks that we can use to measure the effectiveness of our social media efforts, is written in their honor. Happy Father's Day Dad! A social media audit can help any business or organization rally their team around a cohesive vision that fits seamlessly into broader marketing and business goals.
But to be successful after an audit is completed, you need to develop a roadmap to success. It’s important to prioritize what issues you’re going to tackle, and to develop a specific timeline for implementing those changes. Roadblocks in Setting Social Media Marketing GoalsFor large organizations with complex teams who might be dispersed around the country or the globe, there are often significant roadblocks to estimating and capturing social media data in traditional ways. This can make it difficult to set social media marketing goals. This is also a common workflow problem for groups of nonprofits who are partnering together on an awareness or fundraising campaign.
Some of the common obstacles I've observed in my social media audit practice include: |