There's a simple, powerful action you can take in the next five minutes to strengthen your social media brand.
This tip, which comes out of our social media audit work, is quick and easy to implement but will make a big impact. This video from entrepreneur Marie Forleo has some really excellent advice on shifting the focus of your website copy away from yourself, to focus on your customers' needs and wants. You can head over to Marie Forleo's blog to read her full post. Our Approach to Content StrategyWhen we start working with a client on content strategy, we advocate taking a similar approach. We often start with the following types of exercises:
Today, in our social media audit series, we’re sharing a quick tip that you can tackle in five minutes, to improve the effectiveness of your social media content.
There's a quick and easy thing you can do to improve your content metrics, such as bounce rates and time on site. That's to filter SPAM out of your Google Analytics reports.
If you're looking at your Google Analytics Acquisition report and you see a bunch of suspicious looking referral sources, that include phrases like "free traffic", Russian characters (as in the lifehacker example below), or which end in .xyz, then it's important to filter SPAM out of your Google Analytics account. By SARAH BEST One of the keys to comparing ad costs is understanding the difference in how different advertising platforms define clicks, which many people mistakenly understand as a click to your website.
By SARAH BEST Whether your business has a handful of accounts, or you're running a complex global social media program with hundreds of accounts and dozens of social media managers, a social media audit can be a valuable way of making sure that your work is strategic and effective.
Learn more about what a social media audit is. By SARAH BEST Often the challenges that keep a business from achieving success with social media have nothing to do with how well the social media content is written, or how strong the strategy is. Rather, the roadblocks are related to a team's social media workflow.
Social media workflow, also known as governance, describes how your team works together: when content is due, how it is planned and reviewed, how to respond to customer service inquiries and crises, and how you’re evaluating your success. It’s a set of guidelines for your social media management team that will help them be successful. Here are some common workflow issues that we frequently see when conducting a social media audit: By SARAH BEST A social media audit is a comprehensive assessment of a social media program against a set of criteria such as benchmarks and best practices, competitors, and marketing and business goals.
Evaluating the metrics for your social media account for KPIs is one piece of the puzzle; but it’s a smaller piece than you would think. We recommend taking a holistic approach that encompasses the following: We are very excited to welcome Melanie Mace to the Sarah Best Strategy team. Melanie has several years of digital experience, and will be working with clients on the execution of social media campaigns, as well as ongoing social media management. Melanie Mace joins Sarah Best Strategy after 13 years working in higher education, with a recent focus on digital work. During her last two years at the University of California, San Francisco, Melanie redesigned a major website while staying at home part-time to raise her two young daughters. When she’s not filling the internet with photos of her kids, Melanie is enjoying all the beautiful beaches, parks, and wineries the Bay Area has to offer. She is an alumna of the University of Nebraska-Lincoln and the University of Chicago, where she had the good fortune of meeting Sarah. Sarah Best Strategy is an award-winning social media strategy, social media advertising, content strategy, and marketing consulting services help individuals and businesses grow audiences and reach goals. Have a project that you'd like to discuss with us? Fill out our contact form and we'll set up a time to talk.
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