A social media audit can help any business or organization rally their team around a cohesive vision that fits seamlessly into broader marketing and business goals.
But to be successful after an audit is completed, you need to develop a roadmap to success. It’s important to prioritize what issues you’re going to tackle, and to develop a specific timeline for implementing those changes.
Creating a Roadmap to Success
Here are four questions you can ask yourself when making a roadmap.
4. How can you train staff to support them in achieving your company's vision?
Training your staff is a common follow-up step to implementing audit recommendations. Identify any internal and external experts that can help improve competency in core areas.
Whether you are bringing in an outside consultant to address the issues that were uncovered by an audit or you’re engaging in peer-to-peer learning such as a brown bag lunch-and-learn series, it’s important to identify who will do the training and to put dates on the group's calendar for training sessions.
5. How can you train your staff to address any issues uncovered during the audit?
If your social media audit has uncovered any issues that can be solved through training, get that scheduled too! If you have more than one person on your team consider assigning team members who are stronger on certain skills as a mentor to team members who show (through your social media metrics) or who self-identify as needing a little help.
6. When will we reevaluate your program?
Getting a social media audit should not be a one-and-done activity. It’s important to set dates to re-evaluate your program, staff progress, and to check your progress against your timeline for implementing the recommendations from your audit. These deadlines will keep you accountable and ensure the success of your social media audit.
Read More in Our Social Media Audit Series