We talked to entrepreneur (and client) Derek Notman of Intrepid Wealth Partners about why it's so important to have talking points for your business.
Similar to an elevator pitch, talking points are a set of 3-5 bulletpoint statements that explain what you do, who you do it for, and what the main benefits of what you do are for your customers.
Tell us about what you do.
As a certified financial planner I specialize in working with entrepreneurs, from startup through exit, on their financial planning to help them realize their hopes, dreams & goals.
What did it used to feel like, when you had to introduce yourself and your company, before you had talking points?
I have struggled with this over 11 years. I used to try and avoid talking about what I did for a living. Not having organized talking points resulted in me telling each person I met [what I do in] a slightly different explanation and it always felt like they didn’t quite understand what I was talking about!
How has having talking points changed your experience of introducing yourself and your company?
It has boosted my confidence. I am much more comfortable explaining what I do and who I do it for. It comes across as clear and concise, people understand what I do and who I do it for and will even ask additional questions to learn more.
How do you use your talking points? How have you been using them on your team?
I use them in person and in my digital communications. Regardless of how they are being told, they are telling the same message across all channels. My team is also using them and we have modified them depending on whether we are talking about ourselves or the overall firm.
Do you think that other business owners should have talking points for their business too?
It is a must! If you have a business, then you are selling something, whether it is a service, product, widget, whatever, you much be able to tell your story quickly and concisely to get people’s attention and keep them interested.
If you don’t have talking points then do you really know your own business and what you do? If you can’t clearly explain it, then how could you ever expect your potential customers to ever know what you do or what you sell, and how it may benefit them?
Is there anything else that you took away from our work together to develop talking points?
It was simple and a quick exercise, but absolutely necessary! It has helped me better pitch my business via a multitude of mediums, all while telling a consistent message.