 The UpCity “Best of” Awards have returned after a successful inaugural year in 2021. To commemorate the top 50 B2B providers in each U.S. state and Canadian province, the UpCity “Best of” Award highlights the tremendous work being done by our partners and more in their local area.
Awards are given based on the UpCity Recommendability Rating, which was developed to determine a B2B service provider’s credibility and trustworthiness, giving UpCity the confidence to recommend them to potential buyers seeking their services. We are proud to reveal that Sarah Best Strategy has been recognized as a Best of Wisconsin Award winner by UpCity!  Throughout the year, our strategy team monitors digital marketing trends through reading, attending conferences, and picking the brains of our contacts at companies like Sprout Social, Mailchimp and HubSpot. Here are some of the digital marketing trends that we’re keeping tabs on heading into 2023.
Have you ever started developing a video for your organization, but stopped short of creating it? If you’ve explored how to make videos for social media but haven’t produced one yet, we know what you’re feeling.
This month, Sarah Best Strategy marks an important milestone by celebrating our eighth anniversary as a company. As a team, we gain important insights each year. When it came time to put together this month’s blog, we decided to turn to our team to find out what they've learned over their time here. Here’s what they had to say:
When I was in college, I held a brief position as a “cold caller” for a local insurance agent. The pay was decent, but the position was difficult. Being handed a list once a week and told to call the names on it made for a number of unfriendly exchanges. While the calls did occasionally bring about a new lead, those successes were few and far between. Fortunately, the days of lead generation are replacing the need for cold calling and improving a company’s conversion of visitors into leads. What is lead generation and why is it effective? Read on to find out.
Mailchimp Customers: Receive 50% Off Email Marketing Consultations Through November 30th, 20228/25/2022
 HubSpot recently reported that email marketing remains a powerful and lucrative tool for a business’s marketing campaign, averaging a return of $36 for every dollar spent. We know how important that return can be for businesses of all sizes, which is why we are offering 50% off one email marketing coaching and consulting session through November 30th, 2022 for Mailchimp customers who have an Essentials, Standard, or Premium Mailchimp Subscription. Offer is limited to new email marketing customers.
Calls, Coaching and Playbooks: Reduce Administrative Work With HubSpot Sales Hub Professional8/23/2022
 Is your sales team overwhelmed by all the customer relationship management (CRM) technology out there? These tools often present a catch-22: they give you so much data about clients that you spend all your time collecting information, and never get to act on it. If this is how you’re feeling, it might be time to consider a software suite like HubSpot Sales Hub.
 From SnapChat to Instagram, the teens and young adults of Gen Z (born during the late 1990s to early 2010s) are growing up in an age that has never known life without access to Facebook. So what social media does Gen Z use? To get the first-hand anecdotal perspective of Gen Z users, we reached out to "experts" — teens close to our SBS team.
 When we talk to clergy, many talk about the special privilege they have to work with community members of all ages. This creates some unique challenges, however, when it comes to communications. Faith communities sometimes prioritize one audience over another in order to make the best use of limited staff, resources, and time.
 Recently I went to Google to get some advice on how to pack for my upcoming trip to Bryce Canyon in Utah, using the question “What should I pack on a Utah National Parks Vacation.” Like many people, I typed a full question into the search bar. And I’m not alone in this - 64% of searches are four words or more. In a few seconds, Google found exactly what I was looking for, suggesting that I pack sturdy water shoes, a sun hat, and sunscreen, and a rain jacket, if I’m planning on going for a hike.
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