 When it comes to digital media, understanding social media analytics is important in keeping up with trends in your industry and knowing what resonates best with your audience. This can benefit content planning in the future, and it will help ensure that your audience stays engaged with all your posts.
In this article, we are going to define and give examples of the following social media metrics: fans and followers, engagement, and impressions. We'll also describe how each term is different from one another.  Happy New Year! At SBS, we are committed to building happy, healthy, and inclusive communities—including our own community of remote workers. As a 100% remote office with employees spread across two states, we know that finding ways to share and have fun together makes us all feel more joyful and connected. We incorporate many remote team building activities throughout the year to keep up morale, learn about one another, and find work/life balance.
Three Steps to Increase Your Productivity at Work: Prioritization, Dedicated Time, and Support12/31/2021
It's #NoInterruptionsDay and a great opportunity to get a jump-start on 2022 planning. If increasing your productivity is among the list of resolutions, here are a few tips.
“If you build it, they will come” is excellent advice on the silver screen, but unfortunately doesn’t apply as well to digital marketing—your landing pages and blog posts won’t see visitors just because you publish them; your content needs to really resonate with your target audience, align with what they’re searching for, and understand how they’re searching for it.
With 7 out of every 10 Americans using social media on a regular basis, it's inevitable the audience you're hoping to reach is out there, right where you need them. But how do you target your message to just the right person—let alone multiple groups who make up your prospects and existing fans? In this article we cover important elements of using social media to engage multiple groups, while keeping content consistent with your brand, in an efficient and effective way by featuring an audience segmentation example from one of our clients.
We’re thrilled to officially announce that Sarah Best Strategy has been recognized as a top Madison digital marketing agency by UpCity!
How’s your #HashtagGame? No matter which social media platforms you’re on, knowing how and when to use hashtags can help you increase social media engagement and the reach of your brand. In this post, we’ll detail what hashtags are, why you should use them, and how different types of hashtags can give your business a boost.
SBS Summer Interns Take on Social Media Event Marketing for the Middleton Chamber of Commerce8/25/2021
 At Sarah Best Strategy, we believe in helping everyone shine—including our interns! When the opportunity arose to provide social media event marketing with live coverage for the Middleton Chamber of Commerce's Annual Golf Outing, we felt it was the perfect opportunity for our summer interns, Aashna Sheth and Daniel Prohuska. Both are studying Strategic Communications at UW-Madison.
Here, they share their experience with planning, executing, and evaluating the event social media campaign.  Virtual and hybrid events (that combine virtual and in-person components) can be more cost-efficient, accessible, and easy-to-follow for attendees and hosts. It’s estimated, for example, that the virtual editions of Google’s annual Google I/O event in 2020 and 2021 each cost 1/6 the price and drew thousands of attendees more than its in-person event has in the past.
If you're wondering how to plan a virtual event or hybrid event designed to match your marketing goals, we’ve outlined key questions that you should consider—from the start of the planning process to post-event evaluation after your guests have closed their laptops.  According to Pew Research Center, seven out of every 10 Americans use social media today. That’s good news for marketers seeking to reach target audiences using digital platforms. But it also means those key audiences are far more diverse than what’s reflected by typical marketing efforts. As this resource from Google points out, there are countless layers of diversity that go beyond gender or skin color. By creating more inclusive marketing efforts, you not only better represent your current audience, you’ll improve engagement with potential new followers.
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