Three Steps to Increase Your Productivity at Work: Prioritization, Dedicated Time, and Support12/31/2021
 It's #NoInterruptionsDay and a great opportunity to get a jump-start on 2022 planning. If increasing your productivity is among the list of resolutions, here are a few tips.
“If you build it, they will come” is excellent advice on the silver screen, but unfortunately doesn’t apply as well to digital marketing—your landing pages and blog posts won’t see visitors just because you publish them; your content needs to really resonate with your target audience, align with what they’re searching for, and understand how they’re searching for it.
 With 7 out of every 10 Americans using social media on a regular basis, it's inevitable the audience you're hoping to reach is out there, right where you need them. But how do you target your message to just the right person—let alone multiple groups who make up your prospects and existing fans? In this article we cover important elements of using social media to engage multiple groups, while keeping content consistent with your brand, in an efficient and effective way by featuring an audience segmentation example from one of our clients.
We’re thrilled to officially announce that Sarah Best Strategy has been recognized as a top Madison digital marketing agency by UpCity!
How’s your #HashtagGame? No matter which social media platforms you’re on, knowing how and when to use hashtags can help you increase social media engagement and the reach of your brand. In this post, we’ll detail what hashtags are, why you should use them, and how different types of hashtags can give your business a boost.
SBS Summer Interns Take on Social Media Event Marketing for the Middleton Chamber of Commerce8/25/2021
 At Sarah Best Strategy, we believe in helping everyone shine—including our interns! When the opportunity arose to provide social media event marketing with live coverage for the Middleton Chamber of Commerce's Annual Golf Outing, we felt it was the perfect opportunity for our summer interns, Aashna Sheth and Daniel Prohuska. Both are studying Strategic Communications at UW-Madison.
Here, they share their experience with planning, executing, and evaluating the event social media campaign.  Virtual and hybrid events (that combine virtual and in-person components) can be more cost-efficient, accessible, and easy-to-follow for attendees and hosts. It’s estimated, for example, that the virtual editions of Google’s annual Google I/O event in 2020 and 2021 each cost 1/6 the price and drew thousands of attendees more than its in-person event has in the past.
If you're wondering how to plan a virtual event or hybrid event designed to match your marketing goals, we’ve outlined key questions that you should consider—from the start of the planning process to post-event evaluation after your guests have closed their laptops.  According to Pew Research Center, seven out of every 10 Americans use social media today. That’s good news for marketers seeking to reach target audiences using digital platforms. But it also means those key audiences are far more diverse than what’s reflected by typical marketing efforts. As this resource from Google points out, there are countless layers of diversity that go beyond gender or skin color. By creating more inclusive marketing efforts, you not only better represent your current audience, you’ll improve engagement with potential new followers.
As we enter summer, things in the U.S. are changing rapidly and customer priorities are shifting, too. Although it might not be top of mind at the moment, now is the perfect time to refresh your brand messaging strategy and de-pandemic your digital marketing.
While it’s important to continue to communicate up-to-date safety information, now is the time to de-pandemic your digital messaging and website so customers feel ready to connect with you face-to-face. Here's why...  “Going live” on Facebook is an easy and effective way for brands to connect with their audience; however, simultaneously creating content and engaging with an audience live-in-the-moment is no small feat. Fortunately, for brands interested in the many of the pros of going live (increased engagement and access to audience members) without the cons of on-screen multitasking and tech troubleshooting, Facebook Premiere Video lets brands pre-record videos and schedule them as a live moment.
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