While a certain amount of your content should be directed toward time-sensitive items, evergreen marketing can be just as beneficial to your digital content efforts. From blog posts to tweets, evergreen topics provide a cost-effective, consistent way to reach existing and new audiences. In this blog post, we share strategies you can use to grow your evergreen marketing content.
What is evergreen content? Think of those sturdy pine and spruce trees that give us a splash of color even on the dreariest winter days. Evergreens are content that remains fresh and consistent over a long period of time. They don’t depend on the latest trends or news, and as a result, give your audience some breathing room to learn more about your products or services. From annual events to “about us” content, evergreens are essential to building a strong, sustained digital marketing strategy.
Why Use Evergreen Content?
Developing Evergreen Marketing Content
If possible, gather a group of staff together to brainstorm evergreen content. This fosters creativity and brings forth different aspects of knowledge about the organization. (Plus, it’s more fun!) When refining your list, focus on content that genuinely connects your audience to your organization. Some tips:
Strengthen Your Evergreens
In order to maximize the benefits of evergreen content in digital marketing, we recommend:
Unsure how to maximize the benefits of evergreen content? We offer Same Page Content Planning sessions that result in efficient, repeatable workflow for social media planning. We also provide support for organizations to strengthen their SEO strategy through keyword research and local search optimization.