The Sarah Best Strategy Blog
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Explore marketing tips and tricks to help you shine in the digital space.
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 When I was in college, I held a brief position as a “cold caller” for a local insurance agent. The pay was decent, but the position was difficult. Being handed a list once a week and told to call the names on it made for a number of unfriendly exchanges. While the calls did occasionally bring about a new lead, those successes were few and far between. Fortunately, the days of lead generation are replacing the need for cold calling and improving a company’s conversion of visitors into leads. What is lead generation and why is it effective? Read on to find out.
Mailchimp Customers: Receive 50% Off Email Marketing Consultations Through November 30th, 20228/25/2022
 HubSpot recently reported that email marketing remains a powerful and lucrative tool for a business’s marketing campaign, averaging a return of $36 for every dollar spent. We know how important that return can be for businesses of all sizes, which is why we are offering 50% off one email marketing coaching and consulting session through November 30th, 2022 for Mailchimp customers who have an Essentials, Standard, or Premium Mailchimp Subscription. Offer is limited to new email marketing customers.
Calls, Coaching and Playbooks: Reduce Administrative Work With HubSpot Sales Hub Professional8/23/2022
 Is your sales team overwhelmed by all the customer relationship management (CRM) technology out there? These tools often present a catch-22: they give you so much data about clients that you spend all your time collecting information, and never get to act on it. If this is how you’re feeling, it might be time to consider a software suite like HubSpot Sales Hub.
 From SnapChat to Instagram, the teens and young adults of Gen Z (born during the late 1990s to early 2010s) are growing up in an age that has never known life without access to Facebook. So what social media does Gen Z use? To get the first-hand anecdotal perspective of Gen Z users, we reached out to "experts" — teens close to our SBS team.
 When we talk to clergy, many talk about the special privilege they have to work with community members of all ages. This creates some unique challenges, however, when it comes to communications. Faith communities sometimes prioritize one audience over another in order to make the best use of limited staff, resources, and time.
 Recently I went to Google to get some advice on how to pack for my upcoming trip to Bryce Canyon in Utah, using the question “What should I pack on a Utah National Parks Vacation.” Like many people, I typed a full question into the search bar. And I’m not alone in this - 64% of searches are four words or more. In a few seconds, Google found exactly what I was looking for, suggesting that I pack sturdy water shoes, a sun hat, and sunscreen, and a rain jacket, if I’m planning on going for a hike.
 A whopping 88% of people have reported that watching a video has convinced them to buy a service or product (Wyzowl). So should you be using marketing videos to connect with audiences? The short answer to that question is: Yes. But it doesn't have to be overwhelming.
 Inbound marketing is getting lots of buzz lately—Hubspot reported that 27 percent of marketers say they will leverage it for the first time in 2022. But what is the difference between inbound and outbound marketing? Can they work in tandem, or is one more effective?
In this article, we’ll explore the strengths of each marketing approach and when it’s best to prioritize one over the other. First, let’s define these marketing strategies.  Ever wondered why email marketing consistently results in a high ROI for organizations across industries? The key is developing email personalization strategies that take full advantage of all that email can offer. With personalized email, you can optimize your efforts to target specific audiences, boost conversions, and strengthen customer loyalty.
 According to recent data, the average audience member spends 10 to 13 seconds reading email newsletters. This may lead you to wonder: What's the ideal length for an email marketing newsletter? Should I be testing? How do I do that?
Luckily, we've got a Mailchimp Certified expert on our team—Collin Quinn Rice—who is at the ready to answer these questions and more. Here, we share data on email marketing newsletter return on investment (ROI), answers to FAQs, and general tips you can follow to make your newsletters as strong as possible. |
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