The Sarah Best Strategy team is in Orlando, Florida this week, doing live social media for the 66th Annual IWCS Cable & Connectivity Symposium Conference.

​We've done live social media executions for many conferences, fundraising events, and theater festivals. Live social media can help drive key business results, such as generating millions of impressions, improving customer experience, and promptly addressing (and containing) negative feedback. Capturing the energy of a live event is also an incredibly powerful way to share the story of a brand.

Here are some keys for success that we've picked up through our work.

In our free Social Media and Google Analytics guide, we share our four favorite Google Analytics reports related to social media. These reports help us understand:

You used to have to know a guy who knew a guy in order to get your Facebook page verified. Now the process is automated and can be completed in a few minutes.

​Find out how to verify your Facebook page, and improve the credibility and findability of your Facebook page, in a few easy steps.

This Facebook page like hack is free, quick and easy to try, and greatly increases the likelihood that a person who has engaged with your content will become a fan of your page, giving you the ability to reach that engaged person over time.

​Websites are living breathing things. They should evolve and change over time. Sometimes that means that you have to go through your content and tighten it up, check for freshness, or fix mistakes.

​There’s something that you can take in the next five minutes to make sure that your blog is the best that it can be.

​Have you taken a look at all of the pages on your website recently? How about the depths of your Twitter account? Chances are there’s a page lingering somewhere in the dark corners of a drop down menu that hasn’t been updated in a while. In this post, we’ll take a look at four different ways to assess the freshness of your content.

We talked to entrepreneur (and client) Derek Notman of Intrepid Wealth Partners about why it's so important to have talking points for your business.

Similar to an elevator pitch, talking points are a set of 3-5 bulletpoint statements that explain what you do, who you do it for, and what the main benefits of what you do are for your customers.  

Tell us about what you do.

As a certified financial planner I specialize in working with entrepreneurs, from startup through exit, on their financial planning to help them realize their hopes, dreams & goals.

I spent a lot of time in my father's and my late Pop Pop's woodshops as a kid. They used to say "Measure Twice, Cut Once." Another way to say that is if you plan an effort carefully, you won't waste costly resources and time. I think that's a good lesson that also applies to work that I do in helping companies large and small evaluate their social media efforts, and develop a social media strategy. 

So this post, which considers three different yardsticks that we can use to measure the effectiveness of our social media efforts, is written in their honor. Happy Father's Day Dad! 

A social media audit can help any business or organization rally their team around a cohesive vision that fits seamlessly into broader marketing and business goals.

But to be successful after an audit is completed, you need to develop a roadmap to success. It’s important to prioritize what issues you’re going to tackle, and to develop a specific timeline for implementing those changes.