Sarah Best Strategy | Social Media Strategy, Digital Marketing, Chicago, Illinois + Madison, Wisconsin
  • Home
  • Services
    • Social Media Management
    • Digital Marketing Strategy
    • Email Marketing
    • SEO Services
    • Social Media Advertising
    • Coaching
    • Inbound Marketing
    • Google My Business Setup
  • Industries
    • Nonprofits
    • Companies
    • Faith Communities
    • Financial Services
    • Government Agencies
  • About
    • About
    • Meet the Team
    • Careers
    • Case Studies
  • Speaking
  • Blog
  • Contact
  • Newsletter Sign Up

The Sarah Best Strategy Blog

Explore marketing tips and tricks to help you shine in the digital space.

Why Audit Your Social Media Program?

4/25/2017

 
Why Audit Your Social Media Program?
By SARAH BEST
Whether your business has a handful of accounts, or you're running a complex global social media program with hundreds of accounts and dozens of social media managers, a social media audit can be a valuable way of making sure that your work is strategic and effective. 

Learn more about what a social media audit is.

Importance of a Social Media Audit

​Here are a few common reasons why businesses make the decision to conduct a social media audit:  

You want an independent, expert evaluation of your program

​Whether you’re a busy social media manager, or a marketing director trying to make sense of whether your social media program is working as hard as it should, gaining an outside perspective can be really helpful. Audits help us understand objectively how your social media program is performing. It can also identify marketing and growth opportunities you might not currently be taking advantage of.

Something big is on the horizon

Whether you have a large annual event coming up, a new product that you’re launching, or an important fundraising campaign on the horizon, these are all good junctures for making sure that your accounts are in top shape. 

You want to make informed decisions

Are you on the right channels? Are you posting frequently enough? Do you have too many staff working on social media or not enough? Having some data, interviewing your staff, and getting expert advice on how your program should be performing, can help you make better decisions. 

You want to advocate for resources 

Conducting a social media audit can help you build a case for what you need, whether it’s a professional social media management tool, or a new marketing coordinator, but it can also help you find places where you can gain some efficiencies.
Sarah Best, Founder of Sarah Best Strategy

Sarah Best

Founder / Principal of Sarah Best Strategy, a boutique agency that makes social media work for you.  Award-wining social media strategy, social media advertising, content strategy & marketing consulting services. Follow us on Facebook, connect with me on Linkedin.


Comments are closed.
    Picture

    Categories

    All
    Building Brand Loyalty
    Company News
    Content Strategy
    Fundraising
    Governance And Workflow
    Marketing
    Measurement
    Pandemic
    Press Releases
    Search Engine Optimization
    Social Media Advertising
    Social Media Audit
    Social Media Branding
    Social Media Management
    Sprout Social

    RSS Feed

Navigate

Home
Services
About
Blog
​
Careers
Contact
Privacy

Address

Sarah Best Strategy
8383 Greenway Boulevard Suite 600
Middleton, 53562

PHONE

+1 608-826-7450

Connect

Logo: Sarah Best Strategy is an Agency Partner Founding Member of Sprout Social.
Logo: Sarah Best Strategy is a MailChimp partner.
Logo: Sarah Best Strategy is a Certified WBENC Women's Business Enterprise.
Logo: Sarah Best Strategy is a Goldman Sachs 10,000 Small Businesses Alumni.
TOP DIGITAL AGENCY
  • Home
  • Services
    • Social Media Management
    • Digital Marketing Strategy
    • Email Marketing
    • SEO Services
    • Social Media Advertising
    • Coaching
    • Inbound Marketing
    • Google My Business Setup
  • Industries
    • Nonprofits
    • Companies
    • Faith Communities
    • Financial Services
    • Government Agencies
  • About
    • About
    • Meet the Team
    • Careers
    • Case Studies
  • Speaking
  • Blog
  • Contact
  • Newsletter Sign Up