There's a simple, powerful action you can take in the next five minutes to strengthen your social media brand.
This tip, which comes out of our social media audit work, is quick and easy to implement but will make a big impact.
Cornerstones of social branding
The cornerstones of social branding are consistency and repetition. You want to state the same key messages about your company, product, or service over and over again over a long period of time.
Are your social media bios consistent?
One quick action you can take to improve your social media branding is to look at your social media bios, or your “About” copy, on Facebook, Twitter, LinkedIn, YouTube, etc.
Are you describing your company the same way every time? If not, take the best, most concise statement and use it as your bio across channels.
Example of consistent social branding: Starbucks
In each of the five examples below, you will see that Starbucks uses an identical bio on Facebook, Twitter, Instagram, YouTube, and Pinterest. "Inspiring and nuturing the human spirit--one person, one cup, one neighborhood at a time."
Are your social bios searchable?
Bios are searchable, so if you are providing professional services, for example, you might want to mention what you do in your bio to make it easier for people to find you.
If the messaging is consistent, it's okay to tweak your bio slightly to fit the channel. In the example above, you can note that Starbucks' Instagram bio includes an emoji of a coffee cup.
Your Twitter bios may include some tagged accounts and hashtags. Executives, public information officers, and social media managers might want to tag their company accounts in their bios.
The Starbucks Partners Twitter account links back to the main Starbucks Twitter account and includes a branded hashtag for employee engagement.