Content strategy describes the process of determining the types of website content will help meet business goals and audience (user) goals. It encompasses information architecture, or the way that content is organized on a website so that it can easily be found. It's also a term used to describe the whole lifecycle of content development, from planning an editorial calendar, publishing content, setting content governance policies, and measuring content success.
Content Strategy Can Help Determine:
Content Strategists Develop:
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