What is Content Strategy and What Problems Can it Solve?

Content strategy describes the process of determining the types of website content will help meet business goals and audience (user) goals. It encompasses information architecture, or the way that content is organized on a website so that it can easily be found. It's also a term used to describe the whole lifecycle of content development, from planning an editorial calendar, publishing content, setting content governance policies, and measuring content success.

Content Strategy Can Help Determine:

• What copy, images, and video will support a business or organization's marketing goals
• What key messages and calls to action need to be communicated on each page to drive results
• What content is popular and what types of content your target audience is looking for
• How content should be organized on a website and what navigation labels, categories and tags should be used
• When new content should be published and old content should be archived
• Who makes editorial decisions about content
  
  

Content Strategists Develop: 

• Audits of existing websites to determine what content is performing well
• Complete content blueprints for a brand new website
• Editorial calendars and channel plans that show how content on a website and social media will work together
• Content campaigns to support a new product, event, theme, or promotion
• Guidelines and policies that support planning, publication and maintenance of content

We would love to speak to you about how content strategy can help your organization or business achieve its goals and engage audiences. Fill out our contact form to tell us a little bit about your upcoming project.

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