Sarah Best Strategy - Social Media Strategy, Digital Marketing, Chicago, Illinois + Madison, Wisconsin
  • Home
  • Services
    • For Companies
    • For Nonprofits
    • For Faith Communities
    • For Financial Services
    • For Government Agencies
    • Coaching
    • Social Media Advertising
    • Social Media Management
    • Email Marketing
    • SEO Services
    • Inbound Marketing
  • About
    • About
    • Meet the Team
    • Careers
    • Case Studies
  • Speaking
  • Blog
  • Contact
  • Newsletter Sign Up

The SBS Blog

Four Lessons We've Learned in Four Years

11/26/2018

 
Picture
​SBS officially turned four this October—and to celebrate, we asked Sarah to share everything she’s learned so far. But that could take up a whole book! So instead, she narrowed it down to the top four lessons she’s learned in the past four years. In her own words, here are those lessons.

1. You Have to be Ruthless About Prioritizing Your Marketing Time

It’s really important to pick and choose what channels you’re using. Your strategy should always be guided by why you’re doing the marketing. 

Research shows the average consumer uses social media for 116 minutes per day. If you can be targeted and strategic in your messaging, your chances of capturing their attention improve significantly. Let go of what doesn’t serve you so that you have more time for the channels (and strategies) that matter most.

2. Office Hours Can Improve Productivity

I recently read It Doesn’t Have to Be Crazy at Work by Jason Fried and David Heinemeier Hansson (co-founders of 37 Signals/Basecamp). It reinforced a lot of my fundamental beliefs about running a business.

One tactic Fried and Hansson focus on is the benefits of office hours, which ideally create: 
“...calmer days, longer stretches of uninterrupted time, and planned moments when [one] can enter a more professional mode to teach, help and share.”

Not only do we embrace this concept, we're happy to report it’s helped us serve dozens of nonprofits in 2018 through pro-bono consulting time. Our Nonprofit Office Hours are available each week on a first-come, first served basis (and are highly productive). 

3. Ask for Help When Needed

Not only am I indebted to my incredible team, but also to an amazing array of mentors, collaborators, and resources that have made starting and running my business possible. Madison in particular has a wealth of resources for entrepreneurs.

Some of the people and organizations that have made it possible to grow our business include: 


  • Small Business Development Center at the Wisconsin School of Business
  • Wisconsin Procurement Institute
  • Doyenne Group
  • Women's Business Development Council in Chicago
  • MERLIN Mentors
  • UW Law and Entrepreneurship Clinic
  • DreamBank Madison

We look forward to joining the Spring Cohort of the Goldman Sachs 10,000 Small Businesses program in the spring.

4. Trust is a Valuable Gift


None of this would be possible without the trust and collaboration of our clients. It means a great deal to be entrusted with a company’s vision and brand, and it never ceases to thrill us when a client calls to tell us we’ve made their life easier through our services.

To all of our clients: I and my team are so grateful to you them in our lives—and we are inspired by the work you do each day. If I could send cupcakes to each and every one of you, I would. But instead I hope you’ll accept my sincerest gratitude. Thank you for making my first four years memorable. ​

Comments are closed.
    Picture

    Categories

    All
    Building Brand Loyalty
    Company News
    Content Strategy
    Fundraising
    Governance And Workflow
    Marketing
    Measurement
    Pandemic
    Press Releases
    Search Engine Optimization
    Social Media Advertising
    Social Media Audit
    Social Media Branding
    Social Media Management
    Sprout Social

    RSS Feed

Navigate

Home
Services
About
Blog
​
Careers
Contact
Privacy

Address

Sarah Best Strategy
8383 Greenway Boulevard Suite 600
Middleton, 53562

PHONE

+1 608-826-7450

Connect

Logo: Sarah Best Strategy is an Agency Partner Founding Member of Sprout Social.
Logo: Sarah Best Strategy is a MailChimp partner.
Logo: Sarah Best Strategy is a Partner in HubSpot's Solutions Partner Program.
Logo: Sarah Best Strategy is a Certified WBENC Women's Business Enterprise.
Logo: Sarah Best Strategy is a Goldman Sachs 10,000 Small Businesses Alumni.
TOP DIGITAL AGENCY
  • Home
  • Services
    • For Companies
    • For Nonprofits
    • For Faith Communities
    • For Financial Services
    • For Government Agencies
    • Coaching
    • Social Media Advertising
    • Social Media Management
    • Email Marketing
    • SEO Services
    • Inbound Marketing
  • About
    • About
    • Meet the Team
    • Careers
    • Case Studies
  • Speaking
  • Blog
  • Contact
  • Newsletter Sign Up