 By SARAH BEST Often the challenges that keep a business from achieving success with social media have nothing to do with how well the social media content is written, or how strong the strategy is. Rather, the roadblocks are related to a team's social media workflow.
Social media workflow, also known as governance, describes how your team works together: when content is due, how it is planned and reviewed, how to respond to customer service inquiries and crises, and how you’re evaluating your success. It’s a set of guidelines for your social media management team that will help them be successful. Here are some common workflow issues that we frequently see when conducting a social media audit:  By SARAH BEST A social media audit is a comprehensive assessment of a social media program against a set of criteria such as benchmarks and best practices, competitors, and marketing and business goals.
Evaluating the metrics for your social media account for KPIs is one piece of the puzzle; but it’s a smaller piece than you would think. We recommend taking a holistic approach that encompasses the following: |
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