Case Study: Sprinkman Real Estate Social Media Marketing​

Sector: Real Estate
Project: Social Media Audit, Real Estate Social Media Marketing

We partnered with Sprinkman Real Estate on a social media audit to ensure their already-strong brand was being activated optimally for real estate social media marketing.

The Challenge

Sprinkman Real Estate has a reputation in the Madison area for their white-glove service for sellers, prominent visual brand, and the quality of the properties they represent—from lakefront estates to downtown lofts. With their boutique-style approach to serving clients in the greater Madison, WI area, Sprinkman Real Estate enjoyed the enviable position of having a strong sphere of influence. But the team was unsure whether this advantage was being used to its fullest potential in their real estate social media marketing, and so they approached the experts at Sarah Best Strategy.

In partnering with SBS to conduct a social media audit, Sprinkman Real Estate hoped to:

• Critique their social media channels against metrics, best practices, and competitors to identify areas where improvements could be made;
• Pinpoint opportunities to reach growth audiences;
• Boost the team’s confidence in identifying metrics that matter and utilize social media to attract new buyers and sellers through building relationships.

The Idea

SBS began the audit process by gathering insights and feedback from members of the Sprinkman Real Estate team to assess the brokerage’s vision for their social media program and any obstacles to online success that needed to be overcome. In addition, we reviewed Sprinkman’s top social media channels and researched their competitors’ online presence. We then presented our recommendations, with a step-by-step implementation guide to the Sprinkman team. ​

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The Results

As a result of our collaboration, the Sprinkman Real Estate team is empowered with in-depth knowledge about their current social media presence, as well as detailed improvement strategies.
This includes clarity around:

• A plan to implement consistent performance metric tracking;
• How to reduce friction in the customer onboarding process; 
• The strengths of their social media channels, particularly in relation to their competitors;
• Opportunities to strengthen their social media content, reach focused growth audiences, and improve internal marketing workflow;
• A year-long implementation plan to overcome roadblocks, influence business results, grow audiences, and create a seamless experience for their customers.