Case Study: Rescue Desk SEO Strategy
Sector: B2B / Small Business
Project: Keyword Research & Local Search Optimization, Same Page Content
Since teaming up with Rescue Desk to develop an SEO strategy - including keyword research and local search optimization - this small-but-mighty business has enjoyed a steady increase in website visitors and social media followers.
The Challenge
Since its founding in 2008, Rescue Desk has supported solopreneurs, small business owners, nonprofits, associations, and busy executives through its team of virtual assistants. From single projects to monthly retainers, the team offers services in marketing and communications, project management, and high-level executive assistance.
When this small-but-mighty business was ready to grow, Rescue Desk approached Sarah Best Strategy (SBS) for help in creating a more strategic digital marketing approach. Specifically, the Rescue Desk team hoped to:
When this small-but-mighty business was ready to grow, Rescue Desk approached Sarah Best Strategy (SBS) for help in creating a more strategic digital marketing approach. Specifically, the Rescue Desk team hoped to:
- Develop a time-efficient and cost-effective system for creating digital marketing content aligned with business goals
- Attain more qualified leads outside of the business's immediate service radius
- Achieve a growth rate that outpaced their normal attrition rate
The Idea
SBS identified a two-pronged approach that would boost the Rescue Desk team’s confidence in their digital marketing skills and ability to reach new audiences.
Our Same Page Content Planning Session introduced the Rescue Desk team to a time-efficient, repeatable process of planning social media content aligned with their business goals. During this whiteboarding session, SBS covered all the major components of social media strategy, including focused messaging, content pillars, audience journeys, metrics, hashtags, and more.
Then, SBS enhanced Rescue Desk’s reach through Keyword Research and Local Search Optimization. This included:
Our Same Page Content Planning Session introduced the Rescue Desk team to a time-efficient, repeatable process of planning social media content aligned with their business goals. During this whiteboarding session, SBS covered all the major components of social media strategy, including focused messaging, content pillars, audience journeys, metrics, hashtags, and more.
Then, SBS enhanced Rescue Desk’s reach through Keyword Research and Local Search Optimization. This included:
- Optimization of Rescue Desk’s Google My Business listing to improve local search results and reach audiences in new target markets
- 50 well-qualified keyword ideas, generated by research of competitors and other factors, to apply to the Rescue Desk website
- Additional coaching to ensure the Rescue Desk team felt empowered to implement and track keywords on their website moving forward
The Results
- The team gained a sense of “same pageness” around Rescue Desk’s marketing goals and key messages.
- Staff felt empowered with repeatable processes and time-effective tools to create consistent and strategic social media content. As a result, this busy team has consistently posted quality content to all their channels since being trained by SBS.
- With a deeper understanding of SEO, the team has incorporated their website more fully into their marketing plan. They’ve also seen an increase in website traffic.
- In-depth keyword research significantly informed the team’s content strategy.
- The team has reported steady increases in social media followers.
“Sarah did a fantastic job providing us with the tools and training we needed to manage things ourselves (after learning what our ultimate goals were). She provided us with an actual useable, repeatable and, most importantly, MANAGABLE plan to keep up with our social media channels. Thanks to that, we’ve actually been able to create a strategy and keep up with consistently posting quality content to our channels!
The guidance and instruction we got on improving SEO on our website was invaluable. I always understood SEO on a very general level, but it always felt overwhelming. Like, ‘How do I go back and fix our own website?! Isn’t it ‘too far gone’ to actually make any changes that would actually make a difference?’ Well, Sarah walked us through some things that we could set up going forward, which has solidified our strategy (and my confidence) in actually using our website as part of our overall marketing plan!
Not only that, but the in-depth keyword research the team did was invaluable in helping us plan our overall content strategy. I’ve seen improvements in our numbers: followers and visitors to our social media channels have been steadily increasing, and visitors to our website has definitely seen a jump. These are things I never spent much time tracking before, but now, thanks to the tools and training Sarah provided, we have both short- and long-term plans and goals to keep these numbers increasing!
We’re a very small, service-based firm, so I’m always mindful to “control the burn,” so to speak, in terms of new business coming in. Thanks to what we learned from Sarah, it’s been easier to control our digital marketing efforts depending on current needs. We can now turn the faucet up as we are ready to take on new clients, and slow things down a little as we focus on onboarding new business.”
The guidance and instruction we got on improving SEO on our website was invaluable. I always understood SEO on a very general level, but it always felt overwhelming. Like, ‘How do I go back and fix our own website?! Isn’t it ‘too far gone’ to actually make any changes that would actually make a difference?’ Well, Sarah walked us through some things that we could set up going forward, which has solidified our strategy (and my confidence) in actually using our website as part of our overall marketing plan!
Not only that, but the in-depth keyword research the team did was invaluable in helping us plan our overall content strategy. I’ve seen improvements in our numbers: followers and visitors to our social media channels have been steadily increasing, and visitors to our website has definitely seen a jump. These are things I never spent much time tracking before, but now, thanks to the tools and training Sarah provided, we have both short- and long-term plans and goals to keep these numbers increasing!
We’re a very small, service-based firm, so I’m always mindful to “control the burn,” so to speak, in terms of new business coming in. Thanks to what we learned from Sarah, it’s been easier to control our digital marketing efforts depending on current needs. We can now turn the faucet up as we are ready to take on new clients, and slow things down a little as we focus on onboarding new business.”
