Sarah Best Strategy - Social Media Strategy, Digital Marketing, Chicago, Illinois + Madison, Wisconsin
  • Home
  • Services
    • For Companies
    • For Nonprofits
    • For Faith Communities
    • For Financial Services
    • For Government Agencies
    • Coaching
    • Social Media Advertising
    • Social Media Management
    • Email Marketing
    • SEO Services
    • Inbound Marketing
  • About
    • About
    • Meet the Team
    • Careers
    • Case Studies
  • Speaking
  • Blog
  • Contact
  • Newsletter Sign Up

Case Study: Astraeus Advisers

Case Study: Astraeus Advisers

Sector: Financial Services   Project: Content Strategy, Website Copywriting, Website Design

We created a modern, compelling website for a multi-family agency, backed by solid content strategy. The result clearly articulates the company’s strengths and performs competitively in organic search engine results. It's also a snap for the in-house team to update.

The Challenge

Astraeus Advisers is an independent multi-family office that provides private wealth management, financial, and investment advisory services and strategies to families across the country. When they needed to update their website, they came to Sarah Best Strategy to ensure that the redesign process that we executed was informed by content strategy and reflected the warmth and accessibility of the firm's expert staff.

The Idea

A website redesign is a good time to do a thorough examination of content, deciding whether or not it’s up-to-date and meets revised objectives. It may be tempting to scrap everything and start from scratch, but if your site already has a solid content foundation—as Astraeus Advisers’ site did—performing a content audit and subsequently retooling old content works better than starting over (and saves money).

We worked with Astraeus on the following content strategy prior to the site redesign:

  • Conduct an audit of website content, talk to key staff members about business goals and objectives, and perform a competitive review of similar websites
  • Develop a new sitemap and content plan that emphasizes the company’s key value propositions and standardizes the organization of information on the website
  • Structure and write key messages to use in website content
  • Provide guidance on the revision or addition of website pages

We then created the new website:

  • Offer advice on a photo shoot for the new website
  • Adapt an existing Weebly web template, creating custom layouts
  • Write and implement SEO copy, optimizing the site’s visibility in organic search engine results
  • Oversee the site launch and domain setup; create permanent redirects (following SEO best practices) to retain the existing website's search engine presence and build upon it
  • Train Astraeus staff to update both the content and the design of the website, provide a training video so that staff can refresh their knowledge on demand.

The Results

Astraeus Advisers now has a modern, clear, search-engine-friendly website that perfectly showcases the firm’s strengths, including their personalized, expert services and their friendly staff. 

Before and After

The before and after gallery below shows the dramatic transformation.

Well-Structured Organic and Local Search Listings

The new website generates clear, well-structured results in both organic and local search.

"Sarah Best Strategy is a pleasure to work with. Sarah is a talented, organized professional, and I am grateful for all of her expertise in bringing our website and messaging up to date. If I have the chance to work with them again, I absolutely will."

- TRACY BRUHN, OFFICE MANAGER, ASTRAEUS ADVISERS

Navigate

Home
Services
About
Blog
​
Careers
Contact
Privacy

Address

Sarah Best Strategy
8383 Greenway Boulevard Suite 600
Middleton, 53562

PHONE

+1 608-826-7450

Connect

Logo: Sarah Best Strategy is an Agency Partner Founding Member of Sprout Social.
Logo: Sarah Best Strategy is a MailChimp partner.
Logo: Sarah Best Strategy is a Partner in HubSpot's Solutions Partner Program.
Logo: Sarah Best Strategy is a Certified WBENC Women's Business Enterprise.
Logo: Sarah Best Strategy is a Goldman Sachs 10,000 Small Businesses Alumni.
TOP DIGITAL AGENCY
  • Home
  • Services
    • For Companies
    • For Nonprofits
    • For Faith Communities
    • For Financial Services
    • For Government Agencies
    • Coaching
    • Social Media Advertising
    • Social Media Management
    • Email Marketing
    • SEO Services
    • Inbound Marketing
  • About
    • About
    • Meet the Team
    • Careers
    • Case Studies
  • Speaking
  • Blog
  • Contact
  • Newsletter Sign Up