We created a modern, compelling website for a multi-family agency, backed by solid content strategy. The result clearly articulates the company’s strengths and performs competitively in organic search engine results. It's also a snap for the in-house team to update.
The Challenge
Astraeus Advisers is an independent multi-family office that provides private wealth management, financial, and investment advisory services and strategies to families across the country. When they needed to update their website, they came to Sarah Best Strategy to ensure that the redesign process that we executed was informed by content strategy and reflected the warmth and accessibility of the firm's expert staff.
The Idea
A website redesign is a good time to do a thorough examination of content, deciding whether or not it’s up-to-date and meets revised objectives. It may be tempting to scrap everything and start from scratch, but if your site already has a solid content foundation—as Astraeus Advisers’ site did—performing a content audit and subsequently retooling old content works better than starting over (and saves money).
We worked with Astraeus on the following content strategy prior to the site redesign:
Conduct an audit of website content, talk to key staff members about business goals and objectives, and perform a competitive review of similar websites
Develop a new sitemap and content plan that emphasizes the company’s key value propositions and standardizes the organization of information on the website
Structure and write key messages to use in website content
Provide guidance on the revision or addition of website pages
We then created the new website:
Offer advice on a photo shoot for the new website
Adapt an existing Weebly web template, creating custom layouts
Write and implement SEO copy, optimizing the site’s visibility in organic search engine results
Oversee the site launch and domain setup; create permanent redirects (following SEO best practices) to retain the existing website's search engine presence and build upon it
Train Astraeus staff to update both the content and the design of the website, provide a training video so that staff can refresh their knowledge on demand.
The Results
Astraeus Advisers now has a modern, clear, search-engine-friendly website that perfectly showcases the firm’s strengths, including their personalized, expert services and their friendly staff.
Before and After
The before and after gallery below shows the dramatic transformation.
Well-Structured Organic and Local Search Listings
The new website generates clear, well-structured results in both organic and local search.
"Sarah Best Strategy is a pleasure to work with. Sarah is a talented, organized professional, and I am grateful for all of her expertise in bringing our website and messaging up to date. If I have the chance to work with them again, I absolutely will."
