Case Study: Doyenne Group
Sector: Nonprofit Project: Same Page Content Planning Session
SBS partnered with Doyenne Group on the creation of a cloud-based social media content plan that gives an at-a-glance, 10,000-foot view of the organization’s programs, events, and initiatives to a broad team of professional staff, volunteers, and student interns.
The Challenge
Doyenne Group is a nonprofit membership organization building entrepreneurial ecosystems that invest in the power and potential of female entrepreneurs through networking events, coaching and professional development offerings, financial investments in female-led companies, and strategic partnerships.
Doyenne approached Sarah Best Strategy (SBS), through SBS’s participation in Doyenne’s Communications Committee to help improve the clarity and consistency of Doyenne’s communications. One challenge that the organization faces is having limited full-time staff that are augmented by teams of volunteers, and seasonal interns. Before our work together, it was difficult for Doyenne to have a 10,000 foot view of upcoming campaigns and initiatives, and to communicate upcoming efforts to a broad team of professionals, students, and volunteers.
Doyenne approached Sarah Best Strategy (SBS), through SBS’s participation in Doyenne’s Communications Committee to help improve the clarity and consistency of Doyenne’s communications. One challenge that the organization faces is having limited full-time staff that are augmented by teams of volunteers, and seasonal interns. Before our work together, it was difficult for Doyenne to have a 10,000 foot view of upcoming campaigns and initiatives, and to communicate upcoming efforts to a broad team of professionals, students, and volunteers.
The Idea
The SBS Team identified a solution to the challenge:
Same Page Content Planning Session
The Same Page Content Planning Session is a 2-3 hour whiteboarding strategy designed to get Doyenne’s staff, interns, and volunteers together to get “on the same page” about their marketing activities and to plan a quarter of content, to be distributed across the organization’s website, email, and social media marketing channels.
An outcome of this process is a blueprint and templates for content development, but another core outcome is a time-efficient process that can be repeated, and integrated into the team’s workflow on an ongoing basis.
The SBS team’s FEEL - THINK - DO framework was introduced during the planning session, to create a balance of content that inspires awareness and loyalty, decision-making, and action.
Same Page Content Planning Session
The Same Page Content Planning Session is a 2-3 hour whiteboarding strategy designed to get Doyenne’s staff, interns, and volunteers together to get “on the same page” about their marketing activities and to plan a quarter of content, to be distributed across the organization’s website, email, and social media marketing channels.
An outcome of this process is a blueprint and templates for content development, but another core outcome is a time-efficient process that can be repeated, and integrated into the team’s workflow on an ongoing basis.
The SBS team’s FEEL - THINK - DO framework was introduced during the planning session, to create a balance of content that inspires awareness and loyalty, decision-making, and action.
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The Results
- An outcome of this process is a quarterly blueprint for content development that is time efficient to keep current.
- Another core outcome is a time-efficient process that can be repeated, and integrated into the team’s workflow on an ongoing basis. They can spend less time on their content planning and more on their inspiring mission.
- Centralized knowledge about upcoming marketing activities will help facilitate the flow of knowledge between staff and volunteers, and will make it easier to onboard interns as they roll on and off of the team.
"Doyenne's social media to date has felt disjointed and like we're throwing darts at a wall to see what stuck. Sarah came in and within 2 hours was able to help us create a plan that made us feel comfortable and excited about promoting all aspects of our organization on social media. She led us through 'what if' situations and helped us what our target individuals are looking for and wanting us to talk about."
