Our initial work with AMW focused on Keyword Research and Coaching on topics related to SEO, as well as Copywriting support for their team. This entailed:
The second stage of our work included a Same Page Content Planning Session, which enables teams to strategically plan, draft, schedule, and evaluate social media content in a collaborative and time-efficient manner.
Once the SEO work and Same Page Planning Session were completed, we turned our focus to Google Ad Grants.
Google Ads, available to both nonprofit and for-profit organizations, enable you to push your search results "above the fold," meaning your site will show up ahead of other search results. Using this strategy can allow you to rank higher for terms where you would normally fall lower in an organic search, helping you to expand your client/donor base and, ultimately, further your mission.