Case Study: UIC School of Theatre and Music

Sector: Higher Education   Project: Consulting
Consulting sessions and a six-month paid social media campaign raised event awareness and drove enrollment interest for a Midwestern university’s theater and music school. With a modest $100-per-month ad spend, the school saw a 50% increase in Facebook fans, with an 1167% increase in audience reach to qualified leads YOY.

The Challenge

Helen Rashad, Music Programs Manager at the University of Illinois Chicago (UIC), approached Sarah Best Strategy about developing a robust social media presence for the School of Theatre and Music, emphasizing its high-quality, low-cost arts education and outstanding student performances.
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Main goals:                    
  • Raise awareness among Chicago neighbors and UIC students, faculty, and alumni about the high-quality on-campus performances
  • Drive enrollment of qualified Midwestern high school students

The Idea

Through a series of meetings and consultations over the academic year, Sarah Best Strategy provided support to advance the school’s social media marketing. We provided hands-on training in ad targeting and worked month over month on skill-building, and on reviewing and improving paid social results.

The Results

  • The school saw a 50% increase in Facebook fans, from 800 to 1200, after we began boosting posts.
  • In six months, Sarah Best Strategy increased the audience reach of the school’s Facebook page by 1167% to qualified leads (prospective theater and music students) year over year with a $100-per-month ad spend.
  • We paired a smart, easy-to-implement ad strategy with well researched, audiences that we verified through testing to get results on a budget.

The school saw a 50% increase in Facebook fans after we began boosting posts.

We can help you reach your social media goals.