Social Media Advertising

Social media advertising is one of the most affordable and effective ways to build awareness within target audiences, engagement, and drive sales and lead generation goals.

Our advertising clients include Fortune 500+ companies, nonprofits and foundations, consumer goods companies, technology start-ups and SaaS providers, financial services and fintech companies, pharmaceutical companies, D2C consumer goods, arts organization, as well as other advertising agencies, and government agencies.

Growing with Sarah Best Strategy

SBS is a partner that will meet you where you're at, and work diligently to achieve your goals. From evaluating whether social media advertising is right for you and explaining what to expect for your budget, to identifying a campaign strategy, managing campaigns, and reporting on the results, we've got your back. We can provide deep dives into performance and audience analysis. As a Facebook partner agency, we can provide direct connection to the Facebook team.

Our Clients

Platforms

We manage monthly spends ranging from $1k to $50k+ per month. We also do 1:1 advertising coaching.

Facebook and Instagram

Reach over 2.2 billion potential customers through one seamless advertising system. We are certified political / issue advertisers.

A B2B leadgen powerhouse that connects you directly with CXOs and niche groups of professionals.

Twitter

The leader in all things "live", from reaching conference-goers to discussing TV shows.

Packages

All of our packages include copywriting, campaign planning, A/B testing, ad set-up and optimization, assistance selecting and/or creating images, reporting, conversion tracking, and check-ins.

Page Likes

Grow your audience with inexpensive ads on Facebook or Twitter.

Campaigns

Achieve a specific goal such as ticket sales, D2C consumer sales, or lead generation through robust, sequenced Facebook, Instagram, LinkedIn, or Twitter campaigns.

Custom

For companies with complex sets of goals and audiences such as national product roll-outs, or large social advertising budgets, we develop and manage custom social media advertising solutions.

Case Studies

Outlaw

SBS partnered with Outlaw on Facebook advertising. Focused on attracting new customers, the engagement resulted in a 475% increase in their direct-to-consumer sales through their Shopify website and contributed to a 600% growth in revenue.

Clergy for a New Drug Policy

With a $20/month ad spend we grew an audience of 4800 Facebook fans over 17 months.

ONVI

Paid and organic results included 30–60% fan growth each month, 40k website visits, 1000+ leads, and 70 pre-launch customers, with social content seen 1.5 million times.

A Few Stats on Social Ads

Time Spent on Mobile

People spend 4 hours and 30 minutes a day doing nonvoice activities on mobile.

Mobile-First Research

81% of shoppers research online before buying, and 77% use a mobile device to do so.

Buying From Social Media

98% of consumers expected to use social media to make at least one purchase in 2022.

1. "US Time Spent with Connected Devices 2022," eMarketer, June 2022
2. "38 Statistics Retail Marketers Need to Know in 2023," Invoca, Sept. 2022
3. "Social Shopping in 2022: Consumer Behaviors in the Social Shopping Cart," Sprout Social.

"SBS placed LinkedIn ads for my firm, and I found them to be diligent, dependable, responsive and results-oriented. They patiently tested hundreds of messages and image combinations over several weeks, and provided us with easy-to-read metrics reports that helped us iterate on and refine our message.

The intelligence they gleaned from our LinkedIn campaigns helped us perfect our marketing messages for other social media and traditional channels. They know how to target audiences and always stick to the budget. I would use them again in a heartbeat."

- JANE HIRT, MARKETING CONSULTANT, ORIGIN INVESTMENTS

"SBS helped us to fine-tune our social media ad buying strategy at a critical moment in our company's growth. Their advice was spot-on: precise, actionable, easy to understand-- and best of all, effective."