Google My Business Setup

Show Up in Local Search & Put Your Business on the Map

Quick: Google your business. What comes up on the right side of the screen?

If you see something wrong – an incorrect address, inaccurate business hours, or a profile that doesn’t positively reflect your organization – your potential customers are seeing it too!

Your best customers might be right around the corner from you…but if your Google Business profile isn’t optimized, they might not even know you’re there.

Sarah Best Strategy specializes in local search optimization for nonprofits, businesses and faith communities, helping you rank higher in search results and drive more foot traffic to your door.

Example: The Importance of Your Google My Business Profile

Think about the last time you wanted to find a new restaurant. What did you do?

If you’re anything like our team, you searched “restaurants near me.” When you did, Google showed you a map with a list of restaurants geographically close to you. And – more than likely – you picked a restaurant that appeared toward the top of the list.

This is why your Google My Business profile matters. A well-optimized profile, with a correct address and description of your business, can help your listing show up when someone searches for your service – both in search and on Google Maps.

Why Does Local Search Optimization Matter?

Your local search profile is a free tool to reach huge swaths of customers in your area who are actively looking for your products or services.

These statistics prove that a strong search profile isn’t just a “nice to have” – it is essential if you wish to maximize your local customer base.

By optimizing your Google Business profile, you can take advantage of:

Increased Online Visibility: Appear in local search results when potential customers are searching for businesses like yours.
Greater Brand Awareness and Reputation: By claiming your profile, you control how your business is perceived by the general public.
Higher Local Search Rankings: Improve your local search ranking on Google and other search engines, helping you get noticed above the competition.
Targeted Traffic: Drive qualified, local customers who are more likely to visit your business or make a purchase.
Optimized Map Profile: Your Google Business profile controls how your business shows up on Google Maps.
Boost in Customer Engagement: Increase positive reviews and interactions on platforms like Google and Yelp, building trust with your audience.

To make a long story short: When you stand out in local search results, you have a better chance of attracting more visitors and converting them into loyal customers.