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Sip & Social
Sip & Social, is a monthly event for marketers and business owners, where we teach digital marketing skills and discuss trends in a laid back and collaborative environment. Join us for a glass of wine and network with fellow professionals. The event is a collaboration between Table Wineand Sarah Best Strategy. Tickets are $10 and include a glass of featured wine.
Sip & Social: Embracing the Ephemeral — Telling Your Stories with Stories
Tuesday, April 16 6pm-7pm - PLEASE NOTE NEW START TIME Table Wine 2045 Atwood Ave. No. 111 Madison, WI 53704 $15
"Stories" are Facebook's response to Snapchat — fun, quirky bits of content that disappear after 24 hours. Throughout the Facebook Universe — WhatsApp, Instagram, Facebook and Messenger — people are currently sharing over a billion of them every day! Instagram Stories alone has over 400 million daily active users — more than twice as many as Snapchat. Stories have all kinds of fun and interesting capabilities built directly into the platform. Throughout the evening, we'll cover the how, the when and of course the why!
Smart Content Planning: Developing Messages for Specific Audiences
Madison Institute, Presented by Nonprofit Learning Lab Radisson (517 Grand Canyon, Madison, 53719) April 9, 2019 Workshop: 1:20-2:40pm
During this interactive workshop, you will learn how to design events and/or marketing messages that speak to the needs and frustrations of your target audiences. You will also learn how to plan content and create graphics for social media in a time-efficient manner. Cross-channel planning is emphasized for maximum brand impact and time efficiency. We will teach you to support the customer sales journey with the FEEL-THINK-DO framework for content planning. We will introduce the concept of “evergreen” content (that never goes out of date) and explain how it can help improve your online presence while saving you time. The workshop will be taught by award-winning social media and content strategist Sarah Best.