Sip & Social

Sip & Social, is a monthly event for marketers and business owners, where we teach digital marketing skills and discuss trends in a laid back and collaborative environment. Join us for a glass of wine and network with fellow professionals. The event is a collaboration between Table Wine and Sarah Best Strategy.

Sip & Social: Embracing the Ephemeral — Telling Your Stories with Stories

Tuesday, April 16
6pm-7pm
​Table Wine
2045 Atwood Ave.  No. 111
​Madison, WI 53704
​$15
"Stories" are Facebook's response to Snapchat — fun, quirky bits of content that disappear after 24 hours. Throughout the Facebook Universe — WhatsApp, Instagram, Facebook and Messenger — people are currently sharing over a billion of them every day!
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Instagram Stories alone has over 400 million daily active users — more than twice as many as Snapchat. Stories have all kinds of fun and interesting capabilities built directly into the platform. Throughout the evening, we'll cover the how, the when and of course the why!


Sip & Social: Does Email Marketing Matter?

Tuesday, May 28
6pm-7pm
​Table Wine
2045 Atwood Ave.  No. 111
​Madison, WI 53704
​$15
Does email marketing still matter in an age of Facebook, and Instagram Stories? While there have indeed been some changes in how people consume email over the past decade, email is still one of the most effective and inexpensive ways to grow and engage your audiences.

​This evening we’ll share tips on writing compelling subject lines to improve your open rates, discuss email templating, and review core-concepts of cross-channel content planning. Finally, we will introduce the concept of automated, sequenced emails that can build relationships with customers while saving you time.

Other Events

Smart Content Planning with User Personas
Nonprofit Innovation Conference
University of Wisconsin Eau Claire
Florian Gardens
2340 Lorch Avenue
Eau Claire, WI 54701
June 19, 2019
Session: 3:15-4:30pm
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Are you confident your marketing messages speak to the needs of your target audiences? When you design events, are you keeping your audiences’ frustrations in mind? Join Sarah for an interactive workshop on how to design events and/or marketing messages tailored to your target audiences that support the entire customer sales journey. Learn how to plan content and create graphics for social media in an organized manner, including cross-channel planning to maximize brand impact and time efficiency.

Nonprofit Office Hours
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Ongoing / Virtual

​Ask us anything about SEO, social media, content strategy or marketing via Skype or phone. Free for 501(c)3 nonprofits, 30 mins.

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"These are the best networking events I've ever been to. Direct, intimate, and I always learn something actionable. Thank you Sarah Best Strategy!"

- Jenina Mella, Madison Eats Food Tours