Here are four surprising ways that having a well-developed email list can support your social media efforts (and vice versa).
Supporting a Social Media Channel Launch
Announcing the launch of a new social media channel through an email newsletter or eCRM list can help you rapidly grow your social media audience. On an ongoing basis, it's a good idea to also include icons and calls to action to like or follow an account in regular email communications.
Targeting Facebook and Twitter Ads
Whether you want to drive traffic to your website, reach customers who have a high potential to convert, or grow your audience, both Facebook and Twitter give advertisers the option to target ads to mailing lists. You can even find your customers on your mailing list who aren't currently fans of your Facebook page or Twitter account and invite them to like or follow you.
Getting to Know Your Audience
Facebook's Power Editor makes it possible to upload a mailing list and, within a few clicks, understand how many people on the mailing list are female or male, young or old, parents, or who are newly engaged. You can also determine how many people on your list live in certain geographic locations, use particular mobile devices, or have specific behaviors or interests.
Facebook Ads + Email = More Like to Convert
According to a Facebook Insights report on cross-channel coordination, customers who receive an email and a Facebook ad at the same time are 22% more likely to convert than those who receive just an email or a Facebook ad on its own.
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